Yan Natural Juice Kemasan Botol oleh Backbone Branding

Karya Yan Natural Juice Kemasan Botol oleh Backbone Branding adalah pemenang yang sangat dihormati dari 2020 A' Design Award Platinum yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PlatinumKemasan· 2020

Yan Natural Juice Kemasan Botol

oleh Backbone Branding

Klien: Backbone Branding

Pemenang A' Design Award Platinum dalam Kategori Kemasan

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Verifikasi Status Penghargaan untuk #86906

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Warna

Desain

Tentang Yan Natural Juice Kemasan Botol

Desain botolnya terinspirasi dari alam dan prinsip biomimikri khususnya bentuk apel yang digigit. Hal ini dimaksudkan untuk menunjukkan kualitas organik produk di dalamnya. Anatomi ini menghasilkan bentuk-bentuk yang saling melengkapi yang bila ditempatkan bersebelahan di rak atau selama transportasi memungkinkan penghematan ruang yang maksimal. Nama merek tertulis pada label dengan kaligrafi bergaya. Kaligrafi ini membangkitkan warna dan tampilan rumput tipis sebagai penghormatan terhadap Alam.

Pengakuan

Tentang A' Design Award Platinum

Yan Natural Juice Kemasan Botol adalah pemenang A' Design Award Platinum, pengakuan yang sangat bergengsi yang diberikan kepada desain yang benar-benar luar biasa, elegan, dan megah. Pemenang Platinum adalah keajaiban kreasi, bukti batas-batas kreativitas intelektual, dan menunjukkan profesionalisme tiada tanding serta kejeniusan para desainernya. Desain-desain ini diharapkan menjadi karya paling terkenal yang mendefinisikan estetika suatu era, berkontribusi pada kesejahteraan masyarakat, dan memajukan batas-batas seni, sains, desain, dan teknologi. Yan Natural Juice Kemasan Botol menampilkan tingkat keunggulan yang melampaui batas dan tanpa ragu menjadikan dunia tempat yang lebih baik dengan karakteristiknya yang menguntungkan dan berharga. Yan Natural Juice Kemasan Botol adalah karya pemenang A' Design Award Platinum yang membangkitkan keinginan, menginspirasi, membuat bersemangat, menyenangkan, dan memercikkan kegembiraan yang besar.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
Dimensi & Kemasan: Width 70mm x Depth 85mm x Height 265 mm
Tag: natural juice, packaging design, biomimicry, organic,
Teknologi Produksi: A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
Tantangan Desain: Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.

The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand.
Riset: Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
Inspirasi: The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
Durasi Proyek: January to May 2017 in Yerevan Armenia
Alur Operasi: We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
Anggota Tim: Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan
Kredit Gambar: All photo credits to Backbone Branding