Carp Leap Kemasan Teh by Xiang Qian, Deng Zhehao and Yao Wenliang

Carp Leap Kemasan Teh by Xiang Qian, Deng Zhehao and Yao Wenliang is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2020

Carp Leap Kemasan Teh

by Xiang Qian, Deng Zhehao and Yao Wenliang

Client: Rufy design

A' Design Award Perak Winner in Kemasan Category

20,236

Verified Award Winner

Verify Award Status for #87586

View at A' Design Award Press Release Award Badge

Colors

The Design

About Carp Leap Kemasan Teh

Carp Leap adalah desain kemasan untuk teh hitam yang diciptakan sebagai hadiah bisnis. Desain ini menuturkan sebuah kisah melalui elemen-elemen tradisional Timur seperti ikan, naga, dan pohon pinus. Tiga tahapan digambarkan: melompati gerbang naga, melampaui diri sendiri, dan menikmati hidup. Ilustrasinya merujuk pada memori perjuangan yang dirasakan bersama oleh para pengusaha. Kotaknya memiliki cangkang keras berlapis dengan emboss dan cetak foil emas, kantong kertas origami, serta sisipan spons yang menahan setiap benda tetap pada tempatnya. Sebuah cangkir dengan glasir kristal turut disertakan.

The Recognition

About the A' Design Award Perak

Carp Leap Kemasan Teh adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Carp Leap Kemasan Teh diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Carp Leap Kemasan Teh adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Architecture by joint target population story content, combines the traditional elements in the appropriate symbolic meaning, reorganized the story and the traditional elements of the visual structure of perfect of symbolic significance to conform to the standard to carry on the design of contemporary visual aesthetic, abandoned the simple element adornment gimmick is commonly used on the market, from the depth of the connotation of the need to connect to the target population.
Dimensions & Packaging: Overall size x35.5cm * y25.5cm * z6.75cm
Tags: Tea packaging design, gift box packaging design, illustration, narrative design
Production Technology: Bronzing process three-dimensional embossing bronzing embossing version, mounted plate hard box shell, shell cover concave and convex indentation texture process, skin paper material origami handbag, internal quiet shock absorbing sponge fixed position.
Crystal glaze builds cup
Design Challenge: The challenge of business gift product development comes from how to satisfy the preferences of buyers with different industry backgrounds, majors and preferences, with a strong sense of ceremony and profound cultural heritage.
Research: 1. Research type: business gift products
2. Research objectives and methods: to find the essential demand behind business gift products, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation of gift sites, and search for experimental participants who meet the characteristics without informing them to buy finished products and send them to friends and then inquire. In order to highlight the value of gift products and strengthen business partnership, it is convenient to form an alliance in business form or a solid and reliable upstream and downstream relationship.
Inspiration: Black tea is a kind of traditional Oriental tea, which has a deep impression in people's mind for a long time. How to integrate this ancient and lasting impression with modern aesthetic principles, and how to establish a visual communication that both has a sense of history and conforms to the aesthetic characteristics of contemporary young target groups. In the in-depth study, we found that the development of traditional Oriental elements with modern aesthetic standards is an extremely accurate and effective means. At the same time, combined with the characteristics of the business gift products, the traditional elements in the growth of absorption, interpretation appears in the present packaging vision.
Project Duration: 2018.6-2018.8 changsha, hunan province, China
Operation Flow: Business between the design target for entrepreneurs ", Chinese elements illustration, lamp and the experience accumulated similar stories is the starting point of the design, with the tea set a comfort for the product story illustrations and tea, soothe business difficult, with similar life story of the entrepreneur appearance under the scenery of life difficult, echo soothing story illustrations, the need for tea, light, and the final buyers mutual interaction ". Creating the gift for the buyer should have a value that penetrates the heart.
Team Members: creative planning: Liu Jun,
designer: Xiang Qian
effect present:Xiang Qian,
Printing docking: Xue Dengke,
finishing: Yao Wenliang,
Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng Ling
Image Credits: Photo # 1: creative planning: Liu Jun, designer: Xiang Qian effect present:Xiang Qian, Printing docking: Xue Dengke, finishing: Yao Wenliang,Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng Ling， Photo # 2: creative planning: Liu Jun , designer: Xiang Qian effect present:Xiang Qian, Printing docking: Xue Dengke, finishing: Yao Wenliang,Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng Ling， Photo # 3: creative planning: Liu Jun , designer: Xiang Qian effect present:Xiang Qian, Printing docking: Xue Dengke, finishing: Yao Wenliang,Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng Ling，Photo # 4: creative planning: Liu Jun , designer: Xiang Qian effect present:Xiang Qian, Printing docking: Xue Dengke, finishing: Yao Wenliang,Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng LingPhoto # 5: creative planning: Liu Jun , designer: Xiang Qian effect present:Xiang Qian, Printing docking: Xue Dengke, finishing: Yao Wenliang，Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng Ling