Diaoyutai Desain Kemasan Minuman Keras by Jiabo Lu and Kun Luo

Diaoyutai Desain Kemasan Minuman Keras by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2020

Diaoyutai Desain Kemasan Minuman Keras

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

A' Design Award Perak Winner in Kemasan Category

25,647

Verified Award Winner

Verify Award Status for #87662

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Diaoyutai Desain Kemasan Minuman Keras

Diaoyutai adalah desain kemasan yang diciptakan untuk minuman keras Tiongkok kelas atas. Motif naga, yang merepresentasikan citra kekaisaran tertinggi di Tiongkok kuno, digunakan sebagai elemen dekoratif utama. Tutup botolnya kaya akan detail, dan bentuk persegi empatnya mengingatkan pada segel jade yang menyimbolkan kekuasaan kaisar. Botolnya sendiri tetap sangat sederhana. Kontras antara ornamen yang kaya dan permukaan yang polos menciptakan citra visual yang khidmat dengan karakter Tiongkok yang khas. Kotak luarnya terbuat dari kertas yang dapat didaur ulang, dan botolnya terbuat dari keramik tradisional Tiongkok.

The Recognition

About the A' Design Award Perak

Diaoyutai Desain Kemasan Minuman Keras adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Diaoyutai Desain Kemasan Minuman Keras diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Diaoyutai Desain Kemasan Minuman Keras adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
Dimensions & Packaging: Width 145mm x Depth 115mm x Height 285mm
Tags: liquor, package, wine, Spirits, beverage, Graphics
Production Technology: The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
Design Challenge: The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
Research: What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
Inspiration: Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
Project Duration: The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
Team Members: Designer：JIABO LU
Creative Director：KUN LUO
Image Credits: Designer Jiabo Lu,Diaoyutai,2017