Golden Life Kemasan Anggur by Xun Piao and Xianglan Li

Golden Life Kemasan Anggur by Xun Piao and Xianglan Li is a highly esteemed winner of the very prestigious 2020 A' Design Award Besi in Desain Kemasan Competition Category.

BesiKemasan· 2020

Golden Life Kemasan Anggur

by Xun Piao and Xianglan Li

Client: Tsukiji Food Technology Co., Ltd

A' Design Award Besi Winner in Kemasan Category

17,270

Verified Award Winner

Verify Award Status for #88140

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Golden Life Kemasan Anggur

Golden Life adalah desain kemasan untuk anggur plum hijau. Bentuknya terinspirasi dari arsitektur tradisional Jepang dengan unsur Tiongkok, termasuk profil kuil dan rumah serta lengkungan bangunan Zen. Warna emas mencerminkan corak dari anggur tersebut. Kotak luar terbuat dari kertas komposit yang dipadukan dengan polietilen dan foil, sementara botolnya terbuat dari kaca, material yang stabil secara kimia dan tidak terkorosi oleh alkohol atau asam. Bukaan di bagian samping menghemat material dan tahapan produksi. Cincin yang dapat dilepas serta pita berfungsi menjaga kemasan tetap tertutup dan memudahkan untuk dibawa.

The Recognition

About the A' Design Award Besi

Golden Life Kemasan Anggur adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Golden Life Kemasan Anggur diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Golden Life Kemasan Anggur dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is inspired by the traditional element. The golden color and the curvy beauty of Japanese harmony architecture, is similar to the green plum wine pure and without losing the essence of brewing technology. Its elements include the heian temple, the kamakura house, and the various styles of zen architecture introduced from China. The opening on the side not only maintains the original design concept of Japanese curve elements, but also saves the materials and production process of the side part.
Dimensions & Packaging: 10mm x20mm x250mm
Tags: Packaging, China, Japan, Wine, Traditional, Beautiful
Production Technology: The packaging is made of polyethylene, paper, foil and other composite paper packaging.It is a kind of high-tech food preservation method.The packaged liquid food is sterilized for a short period of time before packaging and then filled and sealed in a sterile environment. The bottle is made of glass. Glass containers are chemically stable and will not be corroded by alcohol or acids.And wine after long storage will produce a little organic acid, and the formation of aromatic ethyl acetate.
Design Challenge: Packaging design and wine brewing
Research: The invention discloses a grey-plum wine and its preparation method. The grey-plum wine per ton is mainly made of wild grey-plum fruits of selected plateau of 400-600kg and 52-degree pure grain high liquor of 1000kg as raw materials. The preparation method is as follows: the grey-plum is cleaned and dried by controlling water, and the grey-plum and grain wine are soaked in a soaking pot in proportion of 20-50%.Soak at room temperature for 100-150 days, prepare the wine according to the concentration of 30%-50%, prepare the wine to 36-26 degrees, filter the prepared wine and let it stand for 30-50 days, and finish the production of green plum wine through inspection and packaging.
Inspiration: Inspired by traditional Japanese architecture with Chinese elements. It want to be expressed the integration of Chinese and Japanese traditional elements in the product
Project Duration: The project started in April 2017 in Qingdao and finished in August 2017 in that place.
Operation Flow: Remove the outer ring and ribbon to open the package. The ribbon make the package portable and fixed. Hold the lower part of the wine package and use another hand to opens the box.
Patents: Patented. Patent No.CN304873180S. TSUKIJI FOOD TECHNOLOGY CO., LTD. 2017. Jurisdiction；
Patented. Patent No.CN304873440S. TSUKIJI FOOD TECHNOLOGY CO., LTD. 2017. Jurisdiction;
Patented. Patent No.CN304873593S. TSUKIJI FOOD TECHNOLOGY CO., LTD. 2017. Jurisdiction
Team Members: Design leader: Xun Piao
Designer: Xianglan Li
Designer: Shaohan Yang
Designer: Nan Zhang
Designer: Fubing Wang
Image Credits: Creator (Xun Piao / Design Leader)