Laote Breweries Kemasan Bir by Zhangyong Hou

Laote Breweries Kemasan Bir by Zhangyong Hou is a highly esteemed winner of the very prestigious 2020 A' Design Award Besi in Desain Kemasan Competition Category.

BesiKemasan· 2020

Laote Breweries Kemasan Bir

by Zhangyong Hou

Client: Zhongshihuanmei Design

A' Design Award Besi Winner in Kemasan Category

10,903

Verified Award Winner

Verify Award Status for #89522

View at A' Design Award Press Release Award Badge

Colors

The Design

About Laote Breweries Kemasan Bir

Laote Breweries adalah desain kemasan untuk bir kerajinan (craft beer) yang dijual dalam kaleng aluminium berukuran 500 ml. Desainnya berpusat pada lambang (badge) yang detail, yang merujuk pada sejarah dan tradisi sebuah keluarga pembuat bir. Lambang tersebut dimaksudkan untuk menyiratkan proses penyeduhan manual yang cermat serta membangkitkan rasa penasaran terhadap cita rasanya. Craft beer dibuat dalam jumlah kecil (small batch), bukan melalui produksi industri berskala besar. Di Tiongkok, bir industri tersedia secara luas, sehingga penyeduhan dalam jumlah kecil dipandang bernilai tinggi. Teknik cetak spot colour digunakan pada kaleng agar lambang tampil jelas dan presisi.

The Recognition

About the A' Design Award Besi

Laote Breweries Kemasan Bir adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Laote Breweries Kemasan Bir diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Laote Breweries Kemasan Bir dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a refined beer, through the design of a mysterious badge, the brewing of refined beer is reflected. And give consumers a sense of mystery, hoping to taste it.
Dimensions & Packaging: 500 ml capacity can
Tags: zhangyong hou , Alcohol, Beer, Package Design, Graphic Design, Illustration
Production Technology: Spot color printing on aluminium cans
Research: With the continuous improvement of people's living standards in China, industrial beer has been unable to meet the needs of the public, they are eager to drink better beer, unique packaging is a starting point to attract them to try, family brewing history and brewing technology will attract them.
Inspiration: Fine brewing beer is a small amount of hand-made beer, it can not be produced in large quantities of industry, which is exactly what a brewing family insists on, the glory and history of a family. Let this badge tell you the best.
Project Duration: The project was launched in Dalian in May 2017 and completed in July 2017.
Operation Flow: With the popularity of industrialized beer in China, brewing beer appears to be precious. The inheritance of the family is trusted by consumers. Through the badge, consumers can perceive that hand-made beer is a high-end enjoyment.
Team Members: zhangyong,hou