Bionyalux Paket Perawatan Kulit by 33 and Branding Co., Ltd.

Bionyalux Paket Perawatan Kulit by 33 and Branding Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award Platinum in Desain Kemasan Competition Category.

PlatinumKemasan· 2020

Bionyalux Paket Perawatan Kulit

by 33 and Branding Co., Ltd.

Client: Bionyalux

A' Design Award Platinum Winner in Kemasan Category

583,896
Verified Award Winner
Verify Award Status for #89695

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bionyalux Paket Perawatan Kulit

Konsep memulihkan kulit dalam produk perawatan kulit baru bertepatan dengan nol beban daur ulang ampas tebu, perlindungan lingkungan, dan konsep ekologi. Dari fitur produk umur simpan terbatas kelas makanan 60 hari dari proses perawatan perbaikan kulit 30 hari, 30 dan 60 dipilih sebagai simbol pengenalan visual produk, dan tiga tahap penggunaan, 1,2, 3 diintegrasikan ke dalam visi.

The Recognition

About the A' Design Award Platinum

Bionyalux Paket Perawatan Kulit adalah pemenang A' Design Award Platinum, pengakuan yang sangat bergengsi yang diberikan kepada desain yang benar-benar luar biasa, elegan, dan megah. Pemenang Platinum adalah keajaiban kreasi, bukti batas-batas kreativitas intelektual, dan menunjukkan profesionalisme tiada tanding serta kejeniusan para desainernya. Desain-desain ini diharapkan menjadi karya paling terkenal yang mendefinisikan estetika suatu era, berkontribusi pada kesejahteraan masyarakat, dan memajukan batas-batas seni, sains, desain, dan teknologi. Bionyalux Paket Perawatan Kulit menampilkan tingkat keunggulan yang melampaui batas dan tanpa ragu menjadikan dunia tempat yang lebih baik dengan karakteristiknya yang menguntungkan dan berharga. Bionyalux Paket Perawatan Kulit adalah karya pemenang A' Design Award Platinum yang membangkitkan keinginan, menginspirasi, membuat bersemangat, menyenangkan, dan memercikkan kegembiraan yang besar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The selling point is 30 Days Skin improvement care course, 60 Days food security level shelf-life remaining. Therefore, they chose 30 and 60 as the visual sign and integrate 1, 2, 3, these three skin care steps into visual identification. The bagasse was made into a round outer packing by using special technology to refine the fiber. Besides, inner packaging was designed to easy to carry and placed.
Dimensions & Packaging: Width 310mm x Depth 120mm x Height 100mm
Tags: Package，environmental protection，Skin Care，vision，design，repair，Design for the Environment
Production Technology: The application of bagasse in packaging is a big challenge, especially in cosmetics packaging. They have made continuous attempts and innovations from the design to the packaging to overcome the problems of extracting impurities from bagasse and pressing wire mesh on the curved wall of the outer packaging, and finally achieved success.
Design Challenge: In the process of packaging design and production, they have been innovated in many ways to overcome the problems of extracting impurities from bagasse and punching silk screen on the curved wall of the outer packaging, which finally succeeded.
Research: In the double 11 pre-sale activation this year, this product has successfully won the support and love of consumers for its environmental concept, and has become a popular brand of vitality, further improved the degree of goodwill from both new and the existing consumers.
Inspiration: Sugarcane is the largest raw material of sugar in China. About 50% of the bagasse fiber can be re-used after squeezing sugar. However, those bagasse was burned directly, which caused wasting of resources and environmental pollution. Therefore，BIOHYALUX decided to make some changes to recycle the bagasse into the product new packaging.
Project Duration: The project started in April 2018 in Beijing and finished in November 2018 in Beijing, and was exhibited in TMALL, JD and other sales platforms in November 2018.
Operation Flow: Only 50% of bagasse fibers can be used in paper making. If the rest can be recycled instead of being forced to treat or incinerate, it will not cause waste of resources and environmental pollution, which is of great significance to enterprises and society.
Overcoming the site, cost and other reasons, after continuous attempts in the process, they finally succeeded in the experiment, and made environmental protection product design and packaging.
Patents: Copyrights belong to 33 and branding, 2019.
Team Members: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Feng Gao
Image Credits: Main Image: Photographer Jing Xu, Bionyalux, 2019.
Image #1: Photographer Jing Xu, Bionyalux, 2019.
Image #2: Photographer Jing Xu, Bionyalux, 2019.
Image #3: Photographer Jing Xu, Bionyalux, 2019.
Image #4: Photographer Jing Xu, Bionyalux, 2019.
Video Credits: Photographer Jing Xu, Bionyalux, 2019.