Dowell Insight Pusat Penjualan by Yi Tonghua

Dowell Insight Pusat Penjualan by Yi Tonghua is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Ruang Interior dan Pameran Competition Category.

PerakInterior· 2020

Dowell Insight Pusat Penjualan

by Yi Tonghua

Client: Zest Art

A' Design Award Perak Winner in Interior Category

14,726

Verified Award Winner

Verify Award Status for #91598

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dowell Insight Pusat Penjualan

Dowell Insight adalah pusat penjualan yang memadukan gaya klasik Britania dengan desain modern di bawah tema Afternoon Tea in Kensington. Fasad bata merahnya mengacu pada bangunan bata merah khas Britania, sementara elemen soft furnishing dengan warna serupa menghiasi bagian interior. Lobi yang simetris memanfaatkan matriks pencahayaan yang tertata untuk menggambarkan citra bendera Union Flag. Sebuah partisi berbentuk lengkung memisahkan area negosiasi, di mana kursi merah, sofa hitam, dan meja teh berwarna emas membentuk ruang perbincangan yang santai. Proyek ini mencakup area seluas 1300 meter persegi.

The Recognition

About the A' Design Award Perak

Dowell Insight Pusat Penjualan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Dowell Insight Pusat Penjualan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Dowell Insight Pusat Penjualan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sales center is a mixed space of classical British style and modern fashion style under the theme of Afternoon Tea in Kensington.
Dimensions & Packaging: Project Area: 1300 square meters
Tags: Zest Art, Yi Tonghua, Dowell Insight, classical British style
Production Technology: The lobby is decorated in symmetrical style with carefully-arranged lighting matrixes to outline the image of the Union Flag. The negotiation area is separated from the lobby by an arched European-style partition. A black iron rack, red chairs and a black couch enclose a golden tea table, creating a comfortable and relaxing space for communication; the sweet magnolias, the antique clock and the fountain sculpture are all elaborate details to highlight British romance.
Design Challenge: In the process of design, these two parties have kept the same idea: based on the requirements of the users, the design should integrate architecture, interior, art and culture to create an interesting lifestyle and a warm community, which will realize the dream for high-quality life.
Research: Good space experience is not only to show the present but also to reflect the past and reveal the future. Therefore, whether the functions of a space are flexible and sustainable as time passes by is what the real estate group and the design studio are thinking about and exploring for.
Inspiration: Drawing inspirations from red brick buildings of British style, the designer has integrated the architectural elements with his own understanding of art, creating a red brick facade. In addidtion, soft furnishings of the same color are used to decorate the interior space.
Project Duration: Project Area: Guiyang, China
Completion Date: March,2019
Operation Flow: The designer has simplified the complicated style of traditional European architecture, only to keep the classical outline and circular arch. Modern design skills are combined with historical symbols, presenting a more fresh and distinctive British atmosphere within the classical and elegant structure.
Team Members: Yi Tonghua
Image Credits: Photography: MENDO WONG