Tong Yueli Desain Interior Pusat Penjualan by Yi Tonghua

Tong Yueli Desain Interior Pusat Penjualan by Yi Tonghua is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Ruang Interior dan Pameran Competition Category.

PerakInterior· 2020

Tong Yueli Desain Interior Pusat Penjualan

by Yi Tonghua

Client: Zest Art

A' Design Award Perak Winner in Interior Category

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Verified Award Winner

Verify Award Status for #91602

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tong Yueli Desain Interior Pusat Penjualan

Tong Yueli adalah sebuah pusat penjualan yang dirancang dengan tema dongeng. Interiornya seluas 308 meter persegi dan mengajak pengunjung untuk memandang ruang dari sudut pandang anak-anak. Lobi menggunakan warna-warna cerah untuk menghadirkan efek visual yang kuat. Dinding latar berupa pahatan kertas menampilkan pepohonan, rerumputan, bunga, dan rusa, sehingga menciptakan suasana hutan ajaib. Lajur lampu tersembunyi memancarkan cahaya kuning hangat, dan bola-bola berwarna-warni ditempatkan di bagian atas ruang. Rancangan ini memadukan imajinasi anak-anak dengan pengalaman orang dewasa, serta mendorong perenungan tentang proses tumbuh dewasa.

The Recognition

About the A' Design Award Perak

Tong Yueli Desain Interior Pusat Penjualan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Tong Yueli Desain Interior Pusat Penjualan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Tong Yueli Desain Interior Pusat Penjualan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer introduces the space in a fairytale setting, allowing visitors to explore a beautiful world from the perspective of children. With the theme of a fairytale trip, it brings a warm and healing experience for visitors.
Dimensions & Packaging: Project Area: 308 square meters
Tags: Zest Art, Yi Tonghua, Tong Yueli, The Little Prince, Fairy Tale World
Production Technology: The lobby gives visitors a strong visual impact with bright colors. Here the designer tells a beautiful fairy tale based on the understanding of colors and the expressing of images. The background wall with paper sculptures shows the luxuriant trees and grass, blooming flowers and lovely deer, creating an atmosphere of an enchanted forest. Hidden light strips shed warm yellow light around, outlining a romantic image together with colorful balls overhead.
Design Challenge: Designed and decorated in a fairytale perspective, the sales center was expected to provide interesting experience for both children and adults.
Research: As the first project in Zhongshan, the developer wanted to introduce the idea of intelligence community - let children grow up in community and to add educational function to the community construction.
Inspiration: The space allows visitors to experience the most precious and interesting parts of the childhood again. Elements of fairy tales are well presented. The image of the little prince interprets the innocence and romance in the bottom of heart.
Project Duration: Location: Zhongshan, Guangdong, China
Completion Date: Sep, 2019
Operation Flow: The design integrated the imagination of children with experience of adults to form a unique style. Its art and aesthetic atmosphere will encourage people to explore the inner mind of children and to think about the meaning of growing up.
Team Members: Yi Tonghua
Image Credits: Photography: Shixiang Wanhe & Zest Art