Love&wash Kemasan by Alexander Cherkasov

Love&wash Kemasan by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2020

Love&wash Kemasan

by Alexander Cherkasov

Client: Love&wash

A' Design Award Perak Winner in Kemasan Category

26,691

Verified Award Winner

Verify Award Status for #92436

View at A' Design Award Press Release Award Badge

Colors

The Design

About Love&wash Kemasan

Love&wash adalah desain kemasan untuk rangkaian produk cucian, meliputi deterjen bubuk, gel pencuci, kapsul, dan penghilang noda. Konsepnya mengungkapkan kepedulian melalui metafora sederhana berupa pakaian yang saling berpelukan. Pada label bubuk untuk kain berwarna, sebuah kaus oranye dan kemeja denim berpelukan. Huruf-huruf pada logo dirapatkan satu sama lain untuk mengulang gagasan yang sama. Warna latar membedakan tiap produk, sementara tipografi biru menyiratkan kesegaran dan kemurnian. Kemasan ini terbuat dari karton dan plastik, serta direncanakan penggunaan material yang dapat terurai secara hayati.

The Recognition

About the A' Design Award Perak

Love&wash Kemasan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Love&wash Kemasan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Love&wash Kemasan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimensions & Packaging: This packaging is planned to be based on biodegradable materials.
Tags: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Production Technology: This packages are made of the following materials: cardboard, plastic.
Design Challenge: It was necessary to stick to one main idea and filter out all unnecessary options.
Research: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiration: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Project Duration: The project was prepared for several month at the beginning of 2019 in Moscow
Operation Flow: Consumers will feel love and care in this concept.
Team Members: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin