Darin Kemasan Makanan Kesehatan Korea by Heesoo Son and Seoyeon Yoon

Darin Kemasan Makanan Kesehatan Korea by Heesoo Son and Seoyeon Yoon is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2020

Darin Kemasan Makanan Kesehatan Korea

by Heesoo Son and Seoyeon Yoon

Client: Darin

A' Design Award Perak Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #92688

View at A' Design Award Press Release Award Badge

Colors

The Design

About Darin Kemasan Makanan Kesehatan Korea

Darin dirancang untuk membebaskan orang-orang modern dari keengganan terhadap produk makanan kesehatan tradisional Korea dalam masyarakat yang kelelahan, menampilkan kejelasan grafis yang sederhana dalam memberikan paket kepada kepekaan orang-orang modern, tidak seperti gambar yang tidak dirancang yang telah digunakan oleh toko makanan kesehatan tradisional Korea . Semua desain terbuat dari motif sirkulasi darah, memvisualisasikan tujuan memberikan vitalitas dan kesehatan kepada usia 20-an dan 30-an yang lelah.

The Recognition

About the A' Design Award Perak

Darin Kemasan Makanan Kesehatan Korea adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Darin Kemasan Makanan Kesehatan Korea diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Darin Kemasan Makanan Kesehatan Korea adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
Dimensions & Packaging: The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
Tags: package design, korea, graphic design, pattern, healthcare, branding
Production Technology: Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
Design Challenge: In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
Research: After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
Inspiration: In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
Project Duration: The project started in September 2018 in Korea and finished in November 2018
Operation Flow: Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
Team Members: Heesoo Son
Seoyeon Yoon
Image Credits: Heesoo Son and Seoyeon Yoon