Macy’s App Redesign Aplikasi Belanja Seluler by Willy Lai and Dave Torres

Macy’s App Redesign Aplikasi Belanja Seluler by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Teknologi Seluler, Aplikasi dan Perangkat Lunak Competition Category.

PerakSeluler· 2020

Macy’s App Redesign Aplikasi Belanja Seluler

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award Perak Winner in Seluler Category

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Verified Award Winner
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Colors

The Design

About Macy’s App Redesign Aplikasi Belanja Seluler

Macy's App adalah aplikasi belanja seluler yang dirancang ulang pada tahun 2019 untuk perangkat Android dan iOS. Aplikasi ini memungkinkan pelanggan menjelajahi dan membeli produk fesyen, kecantikan, serta perlengkapan rumah dari ponsel pintar atau tablet. Tata letaknya bersih dan sederhana, dengan isyarat visual yang diambil dari media fesyen dan produk teknologi konsumen. Perangkat berbasis kamera mendukung fitur pindai dan bayar, sementara fitur realitas berimbuh (augmented reality) memungkinkan pelanggan melihat pratinjau produk sebelum membeli. Perancangan ulang ini didasarkan pada riset pengguna yang mendalam serta umpan balik pelanggan, dan keterlibatan pengguna meningkat setelah peluncurannya.

The Recognition

About the A' Design Award Perak

Macy’s App Redesign Aplikasi Belanja Seluler adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Macy’s App Redesign Aplikasi Belanja Seluler diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Macy’s App Redesign Aplikasi Belanja Seluler adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Dimensions & Packaging: We developed native apps for Android and iOS platforms.
Tags: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Image Credits: Images courtesy of Macys.