Macy’s Website Antarmuka Situs Web by Willy Lai and Dave Torres

Macy’s Website Antarmuka Situs Web by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Antarmuka, Interaksi dan Pengalaman Pengguna Competition Category.

PerakAntarmuka· 2020

Macy’s Website Antarmuka Situs Web

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award Perak Winner in Antarmuka Category

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Verified Award Winner
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Colors

The Design

About Macy’s Website Antarmuka Situs Web

Situs Web Macy's adalah antarmuka ritel daring yang memungkinkan pelanggan menjelajahi dan membeli produk yang ditawarkan oleh Macy's. Situs web ini dirancang ulang sebagai respons terhadap masukan pelanggan, menghasilkan tata letak yang bersih dan sederhana yang terinspirasi oleh media mode serta produk teknologi konsumen. Teknologi web responsif memungkinkan akses melalui komputer laptop, tablet, dan ponsel pintar. Riset yang ekstensif menjadi panduan dalam pengerjaannya, meliputi survei pengguna, wawancara, pengujian A/B, dan pengujian kebergunaan. Struktur yang lebih sederhana menyederhanakan proses pembelian dan meningkatkan keterlibatan pengguna.

The Recognition

About the A' Design Award Perak

Macy’s Website Antarmuka Situs Web adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Macy’s Website Antarmuka Situs Web diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Macy’s Website Antarmuka Situs Web adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.