Karya Hou Juice Kemasan Jus oleh Leng Chen adalah pemenang yang sangat dihormati dari 2020 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

EmasKemasan· 2020

Hou Juice Kemasan Jus

oleh Leng Chen

Klien: Pagoda

Pemenang A' Design Award Emas dalam Kategori Kemasan

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Verifikasi Status Penghargaan untuk #95369

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

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Desain

Tentang Hou Juice Kemasan Jus

Hou Juice adalah desain kemasan untuk merek jus segar. Botolnya berdiameter 45 milimeter dengan tinggi 165 milimeter. Botol plastik ini dilapisi film pearlescent serta difinishing dengan efek frosting dan cetak spot color. Ilustrasi monyet menjadi tema visual utama, dan sebuah cerita tersendiri digambarkan untuk setiap varian rasa buah. Monyet merupakan simbol dari perusahaan induk yang bergerak di bidang buah-buahan sekaligus menjadi lambang vitalitas dalam budaya Tiongkok. Desain ini bertujuan mengekspresikan kealamian, kesegaran, dan kualitas, serta membangun kepercayaan di kalangan konsumen yang peduli kesehatan.

Pengakuan

Tentang A' Design Award Emas

Hou Juice Kemasan Jus adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Hou Juice Kemasan Jus diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Hou Juice Kemasan Jus menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
Dimensi & Kemasan: Diameter 45mm x Height 165mm
Tag: juice, packaging, branding, drink, beverages，
Teknologi Produksi: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
Tantangan Desain: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
Riset: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
Inspirasi: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Durasi Proyek: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
Alur Operasi: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
Anggota Tim: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
Kredit Gambar: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.