Jane Kemasan Ponsel Lipat by RRD Lab 2064

Jane Kemasan Ponsel Lipat by RRD Lab 2064 is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2020

Jane Kemasan Ponsel Lipat

by RRD Lab 2064

Client: RRD Lab 2064

A' Design Award Perunggu Winner in Kemasan Category

9,920

Verified Award Winner

Verify Award Status for #97041

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jane Kemasan Ponsel Lipat

Jane adalah desain kemasan untuk ponsel lipat. Desain ini merujuk pada bambu dan keping kayu bertulis, sebuah bentuk buku kuno Tiongkok, serta menggunakan bentuk huruf tradisional Tiongkok. Kotaknya dibuat sepenuhnya dari kertas khusus bertekstur kayu dan kain, tanpa plastik atau material lainnya. Buku panduan pengguna membungkus permukaan luar dan ditahan pada tempatnya dengan magnet. Panduan tersebut dapat dilepas dan digulung. Kotak dibuka dengan sebuah lidah tarik, dan produk di dalamnya ditata dalam lapisan-lapisan terpisah. Kemasan ini berukuran 198 kali 192 kali 47 milimeter.

The Recognition

About the A' Design Award Perunggu

Jane Kemasan Ponsel Lipat adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Jane Kemasan Ponsel Lipat diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Jane Kemasan Ponsel Lipat memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ancient Chinese fonts and traditional book forms, now combine with the latest technology products. Completely paper-based packaging without other materials especially plastic will lead the environmental protection. The user manual is not only covered on packaging surface but also can be detached and rolled up. The wooden and fabric texture will give the packaging more sense of ceremony.
Dimensions & Packaging: Size 198*192*47 mm
Tags: Special paper, Magnets, Non-plastic
Production Technology: The packaging is made by special paper with wood and fabric texture, the user manual can cover the box or be rolled by magnets
Design Challenge: Consider deplasticization is the trend of packaging, using paper as a moving part is challenging of solidity and flatness, requires special paper with strength and rich effects
Research: Foldable, rotatable, liftable, multiple structural methods are used in product design. As an extension, packaging designers also need to have corresponding solutions to respond
Inspiration: Foldable structure is a new tendency of electronic products, more and more of which will adopt this form because of the improvement of screen and hardware. ‘Jane’ is an ancient Chinese book form-Bamboo and wooden slips. The rolling and unrolling structure references at the characteristics of the ancient Chinese book and modern foldable phones. The combination of traditional culture and the advanced technology will be a unique design experience.
Project Duration: The project started in July 2019 in China and finished in December 2019
Operation Flow: Removable user manual with wood texture wrapped around the surface of box by magnets, after opening the box with tap, products will be arranged in different layers.
Patents: Copyrights belong to RR Donnelley, 2020
Team Members: Designer: Xia Peng
Design Engineer: Wu Weifeng
Design Coordinator: Hu Zhangxian
Image Credits: RRD Lab 2064