Pop Up Magazine Judul Pembuka oleh Rafael de Araujo

Karya Pop Up Magazine Judul Pembuka oleh Rafael de Araujo adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Film, Video dan Animasi.

PerakFilm· 2020

Pop Up Magazine Judul Pembuka

oleh Rafael de Araujo

Klien: Pop Up Magazine

Pemenang A' Design Award Perak dalam Kategori Film

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Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Pop Up Magazine Judul Pembuka

Proyek ini merupakan perjalanan untuk mengeksplorasi isu-isu Escape (tema untuk 2019) secara abstrak dan lancar, menunjukkan perubahan, hal-hal baru, dan konsekuensi dari itu. Semua visualnya bersih dan nyaman untuk ditonton, kontras dengan kenyataan tidak nyaman dari tindakan melarikan diri. Desainnya terus berubah dan bentuk morphing dalam animasi mewakili tindakan adaptasi ulang, yang disebabkan oleh beberapa situasi. Escape memiliki arti yang berbeda, interpretasi dan sudut pandang bervariasi dari main-main hingga serius.

Pengakuan

Tentang A' Design Award Perak

Pop Up Magazine Judul Pembuka adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Pop Up Magazine Judul Pembuka diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Pop Up Magazine Judul Pembuka adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
Dimensi & Kemasan: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
Tag: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
Teknologi Produksi: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
Tantangan Desain: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
Riset: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
Inspirasi: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Durasi Proyek: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Alur Operasi: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
Anggota Tim: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
Kredit Gambar: Rafael de Araujo, 2019.