Tongue-Bongue Paket Permen by Victoria Ax

Tongue-Bongue Paket Permen by Victoria Ax is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2020

Tongue-Bongue Paket Permen

by Victoria Ax

Client: Vi_ax

A' Design Award Perunggu Winner in Kemasan Category

16,999

Verified Award Winner

Verify Award Status for #97413

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongue-Bongue Paket Permen

Harapannya adalah membuat paket untuk beberapa jenis makanan. Saat mengembangkan pengemasan, yang paling penting adalah tidak dapat diprediksi. Karena ada banyak solusi stereotip di pasar, sesuatu yang lain harus dicari, seseorang harus menjauh dari template. Dan perhatian diberikan pada proses makan itu sendiri seperti mengambil dan memasukkan makanan ke dalam mulut. Ini adalah latar belakang ide. Orang menggunakan lidah untuk menyedot segala macam manisan. Lolipop berbentuk lidah menciptakan metafora surealis "lidah di atas lidah (manusia)".

The Recognition

About the A' Design Award Perunggu

Tongue-Bongue Paket Permen adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Tongue-Bongue Paket Permen diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Tongue-Bongue Paket Permen memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
Dimensions & Packaging: 50 x 50 x 70 mm assembled
240 x 250 mm for printing
Tags: tongue, tongue-bongue, package, toy-package, fruits
Production Technology: paper
Design Challenge: Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
Research: The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
Inspiration: The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
Project Duration: Project was made for German package competition, started in Moscow, February-April 2017.
Operation Flow: The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.