HuangRan Kemasan Anggur by Lynn Tsang is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2020

HuangRan Kemasan Anggur

by Lynn Tsang

Client: Lynn Tsang

A' Design Award Perunggu Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #98044

View at A' Design Award Press Release Award Badge

Colors

The Design

About HuangRan Kemasan Anggur

HuangRan adalah kemasan untuk rangkaian anggur beras Tiongkok. Desain ini menampilkan empat santo pelindung dalam mitologi Tiongkok kuno: Naga Hijau, Macan Putih, Burung Merah Menyala, dan Kura-kura Hitam. Ilustrasi antropomorfik dipadukan dengan elemen opera Tiongkok untuk memberikan citra baru yang modis pada figur-figur tersebut, yang ditujukan untuk menarik minat konsumen muda. Masing-masing dari empat botol mewakili satu santo, dan para santo dicetak di bagian dalam kotak hadiah sehingga menempati empat arah mata angin. Kotak ini menggunakan penutup atas dan bawah, dengan area berlubang yang menambah kesan kedalaman.

The Recognition

About the A' Design Award Perunggu

HuangRan Kemasan Anggur adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. HuangRan Kemasan Anggur diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. HuangRan Kemasan Anggur memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
Dimensions & Packaging: The outer box:220mm x 160mm x 160mm
Tags: Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
Production Technology: Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
Design Challenge: There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
Research: Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
Inspiration: Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
Project Duration: The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
Operation Flow: The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
Team Members: Design Director:Lynn Tsang
Designer:Sha Shen