Five Senses Feast Desain Ruang Acara by Rong Chen and Artgital

Five Senses Feast Desain Ruang Acara by Rong Chen and Artgital is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Acara dan Peristiwa Competition Category.

PerungguAcara· 2020

Five Senses Feast Desain Ruang Acara

by Rong Chen and Artgital

Client: Asia Design Interior Renovation Co.ltd

A' Design Award Perunggu Winner in Acara Category

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Verified Award Winner

Verify Award Status for #99371

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Five Senses Feast Desain Ruang Acara

Five Senses Feast adalah desain ruang acara yang diciptakan untuk sebuah festival pencicipan wiski di Taipei, Taiwan. Desain ini menghadirkan lima instalasi interaktif utama serta sebuah bar pencicipan. Layar sentuh transparan dan botol berkapasitas tiga liter memvisualisasikan proses penyulingan. Sorot audio (audio spotlight) dan panel layar sentuh berukuran besar memandu pengunjung menyusuri konten visual dan akustik. Sutra asli yang dipadukan dengan efek suara menyimulasikan gerakan berputar wiski di dalam gelas. Pertunjukan pencahayaan interaktif memanfaatkan botol-botol wiski untuk menghadirkan kembali proses pematangan dalam tong sherry. Tujuannya adalah menciptakan perjalanan pencicipan yang aktif dan imersif.

The Recognition

About the A' Design Award Perunggu

Five Senses Feast Desain Ruang Acara adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Five Senses Feast Desain Ruang Acara diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Five Senses Feast Desain Ruang Acara memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To make Glenmorangie New Lasanta stand out in the competition among the numerous whisky producers eyeing Taiwan as an important market and to bring a brand-new experience in whisky tasting have been the primary goal of Glenmorangie WhiskyFest in Taipei.
Tags: Even Space Design, Glenmorangie WhiskyFest,
Design Challenge: The whisky tasting began with appreciating the colors of the whisky. The showroom displayed an interactive lighting show using whisky bottles. The amber glow of New Lasanta ‘s body color was simulated using the infused flows of light and shadow, recounting the story of how the whisky matures for two years in sherry casks and thus immersing visitors in the sunshine of southern Spain.
Research: New Lasanta’s soft, smooth mouth feel and rich flavor were ingeniously conveyed to visitors by means of innovative interactive devices. Starting from the eyes, the nose, to the fingertips and the tip of the tongue, sensual experiences were combined and transformed, engrossing visitors in this whisky-tasting feast.
Inspiration: Unlike the singularity and one-directionality of other wine tasting and displaying events, Glenmorangie WhiskyFest in Taipei organized five main interactive installations and a tasting bar, enabling visitors to do more than experience passively - their visit was transformed into a distinctive journey by appealing to the five senses of sight, smell, taste, hearing and touch. With proactive feedbacks, they could enjoy an immersive, real-time simulation that touched the heart.
Project Duration: Taipei, Taiwan
Operation Flow: By means of a transparent touch screen and a real three-liter bottle of New Lasanta, the unique brewing process and superb craftsmanship were visualized. Through such interactive devices as an audio spotlight and a huge touch-screen panel, visitors went on a visual, acoustic and historic journey throughout the world. When one’s fingers touched the real silk, the swaying of the smooth silk, together with sound effects, simulated the swirling and whirling of whisky. The after taste of whisky in the mouth lingered. Besides, by swiping the touch-screen panel, there emerged floating particles on the screen, highlighting the warm fragrance of New Lasanta merged with that of chocolate, creaming toffee, and honey dates.
Patents: Trademark belong to Glenmorangie
Video copyrights belong to Artgital Interactive Solutions
Team Members: Rong Chen
Artgital Interactive Solutions
Image Credits: IP, Glenmorangie
Video, Artgital Interactive Solutioins
Photo, Wei-Zhi Hong