South Branch Sign Ọrụ Bụ Isi: Nhazi Ime Ụlọ Oriri na Ọṅụṅụ by Tiao Ouyang

South Branch Sign Ọrụ Bụ Isi: Nhazi Ime Ụlọ Oriri na Ọṅụṅụ by Tiao Ouyang is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

BronzIme Ụlọ· 2020

South Branch Sign Ọrụ Bụ Isi: Nhazi Ime Ụlọ Oriri na Ọṅụṅụ

by Tiao Ouyang

Client: Oytt Design

Ihe Nrite A' Design Award nke Bronz Winner in Ime Ụlọ Category

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The Design

About South Branch Sign Ọrụ Bụ Isi: Nhazi Ime Ụlọ Oriri na Ọṅụṅụ

Ederede Akwụkwọ: South Branch Sign bụ nhazi ime ụlọ nke agwaetiti ụlọ oriri yiri nke Hong Kong dị na Changzhou. Ọrụ a kpuchiri ihe dị mkpụrụ mita square 500 n'ozuzu ya. Ihe ndị dị iche iche na agba dị iche iche na-akọwapụta mpaghara ọrụ ọ bụla, nke mere na e belatara ihe mgbochi anụ ahụ ma e ji nkewa a na-adịghị ahụ anya gosipụta usoro nhazi ahụ. Terrazzo, osisi, akpụkpọ anụ, na enyo na-arụpụta ọdịdị mgbasa oghere bara ụba na dịgasị iche iche. Ahịrị dị nro na-agafe n'elu mgbidi na urukpu, ebe ọkụ ndị e tinyere n'ime na-egosipụta nkọwa dị nro. Mmepụta ya bụ oghere dị jụụ na nke a pụrụ ịhụ ihe gafere ya, nke nwere ọdịdị dị mfe yana àgwà nzube na nke oge a.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

South Branch Sign Ọrụ Bụ Isi: Nhazi Ime Ụlọ Oriri na Ọṅụṅụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na South Branch Sign Ọrụ Bụ Isi: Nhazi Ime Ụlọ Oriri na Ọṅụṅụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. South Branch Sign Ọrụ Bụ Isi: Nhazi Ime Ụlọ Oriri na Ọṅụṅụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this case, the design team follows the brand's consistent concise approach, focusing on highlighting the virtual and real space and liquidity. With transparent, pure and delicate visual presentation, in a rational and fashionable style, the designers get rid of the public's inherent impression of Hong Kong-style restaurants, which is flexible and comfortable.
Dimensions & Packaging: The project covers a total of 500 square meters. As far as the eye can see, the smooth lines are laid out on the facade and the top, outlining the delicate texture details, and the inlaid exquisite lighting makes the texture sublimate.
Tags: Interior, Restaurant, Commercial, Modern, Simple, New Hong Kong Style, South Branch Sign, Fashionable
Production Technology: The designers uses different materials and colors to distinguish different functional areas, which reduces the physical partition in space and makes the functional layout appear in the invisible partition, and has a great sense of bulk. At the same time, it shows a simple texture in the design.
Design Challenge: Compared with last year's South Branch Sign Jiangyin project, although this case is more concise and low-key, its temperament is more mature and stable, just like the process of brand growth, from immature to mature, step by step, with the trend, and with the time. Here, we can not find the old Hong Kong-style noise, both the implicit tenderness of the East and the classical rhythm of the West, so compatible and new style, like the heart of Hong Kong.
Research: The quality and variety of products are only the basic demands of diners, while situational environment, personalization and brand aesthetics are the important factors of brand circle fans. Therefore, how to have both "authentic Hong Kong taste" and a new perspective and thinking has become the focus of space expression in this case.
Inspiration: This is a branch design of Hong Kong-style chain brand restaurant. The designer starts from the inner dimension of environmental construction, through in-depth thinking and combing the relationship between food and culture, fashion and tradition, and disseminates the emotional communication channel to the heart.
Project Duration: The project started in March 2019 in Changzhou and finished in May 2019 in Changzhou.
Operation Flow: With the help of terrazzo, wood, cortex and mirror, the interface between the two rooms is not only transitional extension, but also detail level, which sets off a rich and diverse spatial texture.
Patents: Copyrights belong to Tiao Ouyang, 2019.
Team Members: Tiao Ouyang
Danfeng Zhou
Yang Li
Image Credits: Image #1: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #2: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #3: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #4: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #5: Photographer Yiwen Xu, South Branch Sign, 2019.