Yic Barbecue Market Ọrụ Isi: Ime Ụlọ Nri by Qing Dong

Yic Barbecue Market Ọrụ Isi: Ime Ụlọ Nri by Qing Dong is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

BronzIme Ụlọ· 2020

Yic Barbecue Market Ọrụ Isi: Ime Ụlọ Nri

by Qing Dong

Client: MET Creative Brand

Ihe Nrite A' Design Award nke Bronz Winner in Ime Ụlọ Category

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The Design

About Yic Barbecue Market Ọrụ Isi: Ime Ụlọ Nri

Ederede Akwụkwọ: Yic Barbecue Market bụ ime ụlọ nri nke kpuchiri mita kwuruedozi 280. Nhazi a na-esite n'ụzọ ọdịnala nke ụlọ ahụ na-ere anụ esi esi wepụ onwe ya site na njirimara ọtụtụ (brand identity) dabere na agwa dinosaur ala ọzọ nta. N'ọnụ ụzọ, otu oyiyi mmadụ yikwasịrị mgbochi ikuku (oxygen mask) na-ekele ndị na-agafe, na-enye ihu ụlọ ahụ nkọwa dị mfe ma doo anya. Igwe stanlesị na-egosi onyonyo (mirror stainless steel) na-akpụ elu ụlọ na-adịghị agbaji na gburugburu nri na-adọrọ mmasị. Ọdụ ntupu anwụrụ ọkụ dị n'ime ebe a na-esi anụ ewere ụdị UFO. Ebe ndị mmadụ na-anọdụ ala ekewapụtara site na mgbanwe agba, ihe ịchọ mma, na ụdị ngwongwo ụlọ karịa na mgbidi na-ekewa ha.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Yic Barbecue Market Ọrụ Isi: Ime Ụlọ Nri meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Yic Barbecue Market Ọrụ Isi: Ime Ụlọ Nri ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Yic Barbecue Market Ọrụ Isi: Ime Ụlọ Nri na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur trend shop.
Dimensions & Packaging: The project covers a total of 280 square meters.
Tags: Interior, Restaurant, Commercial, Modern, Simple, Barbecue Planet Space Station, UFO, Futuristic
Production Technology: With the help of mirror stainless steel, the interior forms a continuous dramatic ceiling space, a visual impact dining environment. It not only enhances the customer experience, but also shows a unique and modern interpretation of traditional cuisine.
Design Challenge: There is no deliberate use of partitions or walls to divide the space in the seat area, but the use of color change, decoration conversion, desk and chair modelling and other ways, injecting a clear difference in each area design.
Research: "Fashion" is never a bluff, but a proper brand tone. The glowing orange planet and the futuristic structure design make the diners feel like they are on the mysterious Zila planet, creating a sense of vision back to the future.
Inspiration: In the doorway area, the little ZILA monster wearing an astronaut's oxygen mask fires cute light waves at the passers-by. The application of this kind of fashion doll with lovely style can not only satisfy the novelty and interesting customer experience, value and satisfaction, but also represent the spiritual orientation and aesthetic interest of modern people. At the same time, it also makes the facade of the whole restaurant form a simple and prominent expression.
Project Duration: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Operation Flow: The smoke exhaust pipe in the barbecue area is designed to be a UFO shape, so that the whole design has a well-arranged layers, which can better display personality and taste. The texture of metal is presented by simple lines. The collision of material and color forms an effective sensory discrimination, full of three-dimensional sense.
Patents: Copyrights belong to Qing Dong, 2018.
Team Members: Qing Dong
Jie Chen
Ting Pan
Image Credits: Image #1: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #2: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #3: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #4: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #5: Photographer Ming Chen, YIC BBQ Market, 2018.