Fil Ọrụ Bụ Isi: Njirimara Akara by Young Huale

Fil Ọrụ Bụ Isi: Njirimara Akara by Young Huale is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaọchaEserese· 2020

Fil Ọrụ Bụ Isi: Njirimara Akara

by Young Huale

Client: By-Enjoy

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category

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The Design

About Fil Ọrụ Bụ Isi: Njirimara Akara

FIL bụ usoro njirimara akara emepụtara maka ụlọ ahịa na-ere nchịkọta ndị na-emepụta ihe na ihe ndị ọzọ metụtara imepụta ihe. Aha FIL pụtara ahịrị n'asụsụ French. Otu ahịrị na-aga n'ihu na-agba n'etiti mkpụrụ akwụkwọ atọ ndị a, ya mere echiche dị n'azụ akara ahụ na-abụ nke doro anya na nke a na-ahụ anya. Enwere ike ịgbatị ma ọ bụ mee ka ahịrị ahụ dịkwuo mkpụmkpụ, nke na-enye ohere iji akara ngosi ahụ n'ọtụtụ ogologo na ọnọdụ dị iche iche ma na-edobe otu onyonyo dị n'otu. A na-etinye njirimara ahụ na akara ụlọ ahịa, kaadị azụmahịa, ngwugwu, akwụkwọ ederede, mkpado aha, akpa aka na ihe akwụkwọ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Fil Ọrụ Bụ Isi: Njirimara Akara meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Fil Ọrụ Bụ Isi: Njirimara Akara ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Fil Ọrụ Bụ Isi: Njirimara Akara bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items.
FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently.
Dimensions & Packaging: Large specifications include shop signs, and small specifications range from business cards, packaging, and stationery. It involves different materials such as paper and devices.
Tags: Brand/visual system/logo/clothing/fashion/store/modern/design
Production Technology: Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.
Design Challenge: The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.
Research: FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.
Inspiration: The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.
Project Duration: 2019.09
Operation Flow: The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.
Team Members: Designer:
Young Huale
Hong Jing
Zheng Rong
Image Credits: Photographer:Zou Xunkai