Fresh Blood DG Youth Ọrụ Bụ Isi: Ngosipụta Omenala by Ruikang Xie

Fresh Blood DG Youth Ọrụ Bụ Isi: Ngosipụta Omenala by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Mmemme na Ihe Omume Competition Category.

BronzMmemme· 2021

Fresh Blood DG Youth Ọrụ Bụ Isi: Ngosipụta Omenala

by Ruikang Xie

Client: Xiexie Design

Ihe Nrite A' Design Award nke Bronz Winner in Mmemme Category

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The Design

About Fresh Blood DG Youth Ọrụ Bụ Isi: Ngosipụta Omenala

Ederede Akwụkwọ: Fresh Blood DG Youth bụ ngosipụta omenala e mere na Dongguan, China. Ngosipụta a na-egosipụta ndị ngosi isii nke obodo ahụ n'okpuru isiokwu nke mmiri ọhụrụ nke mmepụta ihe omenala. E doziri ọdịdị ya ka ọ dịrị ka ahịa akwụkwọ nri, ebe a na-atụgharị oriọna akwụkwọ nri n'elu usoro tebụl ndị na-ere ahịa. Nri obodo isii na-anọchite anya njirimara nke ndị ngosi isii ahụ. N'ihi na ebe a na-eme ihe omume enweghị ike ijide ọrụ mbụ ndị ahụ, e ji A5 mpempe akwụkwọ e gbupụtara n'ụdị nri, dịka ọnụ n'elekere, e bipụtakwara na ya ederede na foto. Akpa akwụkwọ kachasị ukwuu na-atụ 340 site na 380 milimita.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Fresh Blood DG Youth Ọrụ Bụ Isi: Ngosipụta Omenala meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Fresh Blood DG Youth Ọrụ Bụ Isi: Ngosipụta Omenala ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Fresh Blood DG Youth Ọrụ Bụ Isi: Ngosipụta Omenala na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
Dimensions & Packaging: The largest DuPont paper bag size is 340mmx380mm
Tags: Culture, graphics, vegetable market, creativity, humanities
Production Technology: The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
Design Challenge: It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
Research: The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
Inspiration: The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
Project Duration: Started in August 2019 and completed in September, all completed in Dongguan, China
Operation Flow: After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
Image Credits: Image #1-5 Zhang Jingwen