Platinum Ihe Nkiri · 2020
The Simplest Happiness Usoro Ihe Nkiri Azụmahịa
by Yen C Chen
- Ihe Nrite A' Design Award nke Platinum 2020 in Ihe Nkiri
- CLIENT: Fox Movies
- Estimated Number of Design Views: 726,825
- Verification code 9A1D56CE0F · Verify this award
Colors
About The Simplest Happiness Usoro Ihe Nkiri Azụmahịa
Na zodiac nke China, 2019 bụ afọ nke ezi, yabụ Yen C chepụtara ezì a pịrị apị, ọ bụkwa pun na "ọtụtụ fim dị ọkụ" n'asụsụ Chinese. Ndị ahụ nwere obi ụtọ kwekọrọ n'onyinyo ọwa na nke obi ụtọ ọwa ahụ nwere ike inye ndị na-ege ya ntị. Vidiyo a bu ngwakọta nke ihe fim anọ. Whomụaka na-egwu egwu nwere ike igosipụta obi ụtọ dị ọcha, ma nwee olile anya na ndị na-ege ntị ga-enwe otu mmetụta ahụ na-ele ihe nkiri.
About the Ihe Nrite A' Design Award nke Platinum
The Simplest Happiness Usoro Ihe Nkiri Azụmahịa meriri A' Design Award nke Platinum, nnabata dị oke ugwu e nyere design ndị bụ n'ezie pụrụ iche, mara mma ma dị ebube. Ndị meriri na Platinum bụ ihe ịtụnanya nke imepụta, ihe akaebe nke oke ntụgharị uche imepụta ihe, ma na-egosi ikike ọrụ na ọgụgụ isi na-enweghị ntụnyere nke ndị designer ha. A na-atụ anya na design ndị a ga-abụ ọrụ kacha mara amara nke na-akọwa ịma mma nke oge, na-enye aka na ọdịmma obodo ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. The Simplest Happiness Usoro Ihe Nkiri Azụmahịa na-egosi ọkwa ịdị mma karịrị oke ma n'enweghị obi abụọ na-eme ka ụwa bụrụ ebe ka mma site na àgwà ya bara uru na dị oke ọnụ ahịa. The Simplest Happiness Usoro Ihe Nkiri Azụmahịa bụ ọrụ meriri A' Design Award nke Platinum nke na-akpali ọchịchọ, na-akpali, na-eme ka obi ụtọ jupụta ma na-akpali oke ọṅụ.
Press Kit
- Unique Properties
- This animation comes from one of the design of the movie channel package, the characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. This year the Chinese zodiac is the pig, so I designed the sliced pig, and it's a pun in "many hot movies" in Chinese. And combine four movies elements into the video.
- Dimensions & Packaging
- video:H264, resolution:1920 x 1080, 29.97fps, length: 18 seconds
- Tags
- Animation, 3d, motion graphics, advertising, movie
- Production Technology
- The project was realized using adobe software and 3d softwares.
- Design Challenge
- The most challenging part in this project was let the character gratifying look and to keep adding elements and details while keeping the composition looking simple and balanced.
- Research
- For this particular project I used as a reference set design in chinese new year and character design and different animation artist. Also research the physical simulation of the moving objects.
- Inspiration
- With "play" as the purpose of the video, different scene switching is just like the rich movie content in the channel. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie. The color is made of red and gold which can best represent the Chinese year.
- Project Duration
- Project has been done in Feb 2019 Taiwan.
- Operation Flow
- Interaction can be achieved by watching the video on TV or online. My aim was to change the mindset of the viewer, even if it is just a small beginning of change.
- Patents
- Copyright © 2019 Yen C
- Image Credits
- Video Credits:Yen C Chen, The simplest happiness, 2019
