Yes Thai Fusion Bistro Ọrụ Isi: Nhazi Ime Ụlọ Oriri by Hejidesign

Yes Thai Fusion Bistro Ọrụ Isi: Nhazi Ime Ụlọ Oriri by Hejidesign is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

BronzIme Ụlọ· 2021

Yes Thai Fusion Bistro Ọrụ Isi: Nhazi Ime Ụlọ Oriri

by Hejidesign

Client: Hejidesign

Ihe Nrite A' Design Award nke Bronz Winner in Ime Ụlọ Category

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Colors

The Design

About Yes Thai Fusion Bistro Ọrụ Isi: Nhazi Ime Ụlọ Oriri

Ihe Odide Akwụkwọ: Yes Thai Fusion Bistro bụ nhazi ime ụlọ oriri dị na Shenzhen. A na-eji mosaic oji kpụkọ chọọ ọnụ ụzọ mbata, bụ́ azụazụ dị nro nke na-adọrọ uche na akara ngosi Yes Thai, bụ́ nke akụkụ mkpụrụokwu ya gbagọrọ agbagọ na-echetara asụsụ Thai. Ọkụ LED na-agbagọ agbagọ na-agafe n'elu ụlọ, na-akpata ihe oyiyi nke ọkụ na-agba egwu n'elu iyi dị na Thailand. Elu ụlọ e dabere edaba na-ekpuchi ebe ndị ọbịa na-anọdụ ala. Agwa agba dị mfe nke oji, ọcha na igirigi na-egosipụta ụdị ndụ ọgbara ọhụrụ nke dị mfe. Nhazi a jikọtara ụdị Thai nke ọgbara ọhụrụ na nke omenala ọnụ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Yes Thai Fusion Bistro Ọrụ Isi: Nhazi Ime Ụlọ Oriri meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Yes Thai Fusion Bistro Ọrụ Isi: Nhazi Ime Ụlọ Oriri ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Yes Thai Fusion Bistro Ọrụ Isi: Nhazi Ime Ụlọ Oriri na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yes Thai is pays tribute to the modern and the traditional, entwining the commonalities and differences between the two into a distinctively fresh design and creating an atmosphere that simply feels alive.
Dimensions & Packaging: The visual identity, designed by JUKE Creative Design, uses abstract silhouettes of tropical vegetable and fruit, conjuring the feeling of relaxing on the beach and listening to the sounds of the waves.
The bar area, serving mixed drinks to both inside and outside seating areas, stays true to the overarching brand identity, decorated with silhouettes of tropical fruit, white paint, and stainless steel framing.
The brand identity is designed using an open framework, displaying the contrast between brightness and shadow, while also maintaining the vibrancy of open space.
Tags: hejidesign, thai, restaurant, lounge bar, shenzhen, led
Production Technology: The entrance is decorated with a pure black mosaic, serving as a subtle backdrop that draws attention to the Yes Thai logo, which incorporate s elements of the Thai language through the curled edges of the letters Y, T, and I. The lounge area complete with a sofa, chairs, and tropical plants adds to the overall modern vibe of the restaurant.
The abstract black and white pattern that covers the floor is also reflected in the ceiling. The LED lights augment the unconventional look of the reflected pattern by illuminating it with a purple glow. Curving LED lights wind across the entire surface of the ceiling, evoking an image of lights dancing on the surface of the Menam River in Thailand.
A slanted ceiling covers the seating area, decorated with the faint shadows of trees, makes diners feel as if they are enveloped under the canopy of a river cruise.
Bright blue lights form the sentence Same, same, but different, a sentence all too familiar to anyone who has travelled to Thailand.
Design Challenge: How to pay tribute to the modern and the traditional, entwining the commonalities and differences between the two into a distinctively fresh design and creating an atmosphere that simply feels alive.
Inspiration: Hejidesign used a black and white backdrop to define the overall style of the restaurant, while also integrating Southeast Asian elements, combining modern and traditional Thai styles to create a young and vibrant atmosphere.
A simple black, white and grey color scheme gives a nod to the modern attitude of a minimalistic lifestyle, and is consistent with the current trend towards natural foods and unpolluted spaces.
Project Duration: The project started in December 2019 and finished in May 2020 in Shenzhen.
Patents: Hejidesign
Team Members: Yan Chen, Fengmao Hsu, Anqin He, Wanjun Xie, Xiran Huang, Yiluo He
Image Credits: Hejidesign