Adoring Ọrụ Mkpaputa: Ngwa Mkpanaka by Yifei Li

Adoring Ọrụ Mkpaputa: Ngwa Mkpanaka by Yifei Li is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Teknụzụ Mkpanaka, Ngwa na Sọftụwia Competition Category.

BronzMkpanaka· 2021

Adoring Ọrụ Mkpaputa: Ngwa Mkpanaka

by Yifei Li

Client: Adoring

Ihe Nrite A' Design Award nke Bronz Winner in Mkpanaka Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Adoring Ọrụ Mkpaputa: Ngwa Mkpanaka

Ederede Akwụkwọ: Adoring bụ ngwa ekwentị mkpanaka e mepụtara iji jikọọ nkịta na ndị nwe nkịta gburugburu ụwa. Ngwa a na-ejikọta nkịta na nkịta ha kwesịrị ịdị na ha, ihe ọmụma gbasara nkịta na obodo nkịta n'otu ebe. A na-eji akara (tags) akọwa nkịta gbasara ebe obibi, ụdị nkịta, agwa, na omume ya. Ndị nwe nkịta nwere ike iji akara ndị a chọpụta ndị nkịta kwesịrị iso nkịta ha soro na ndị enyi ọha mmadụ nkịta ha ga-akpakọrịta. Algọridim na-atụnye aro dabere na akara na-akwado njikọ ọ bụla. Adoring na-emekwa ka ndị nwe nkịta debe ndekọ mmụba nkịta ha, kwurịta okwu site n'anya nkịta ahụ, na kekọrịta ahụmịhe ha dịka onye nwe nkịta. E mepụtara ngwa a maka sistemu iOS.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Adoring Ọrụ Mkpaputa: Ngwa Mkpanaka meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Adoring Ọrụ Mkpaputa: Ngwa Mkpanaka ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Adoring Ọrụ Mkpaputa: Ngwa Mkpanaka na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adoring is a dog social network app designed to connect dogs and dog owners around the world, which integrates dog matching, rich dog knowledge and dog community. The key function of the app is to match suitable dog mate through information about location, breed, personality, habits, etc.. Dog owners can also use it to record their dog's growth, find friends for the dog, chat with other dog owners, share dog ownership experiences, and so on.
Dimensions & Packaging: Designed for the iOS System.
Tags: pet, pet dog, application design ,pet social
Production Technology: 1. Design tools:
Design research: situational interview, brainstorming, market research, mind mapping, etc.
Prototype: Adobe XD.
UX and UI design: Photoshop, Sketch and Figma.
2. Design thinking:
Through emotional design and simple interaction, the APP provides a warm pet community for pet dogs and owners.
3. Key technology:
Using the mature "tag based recommendation algorithm", we can find the most suitable breeding object and social partner for pet dog in a large number of tag data.
Design Challenge: The most challenging part was to explore the feasibility of the App as there is little similar product in the market. We have to go through a lot of research and testing to prove the availability of the app. Further, it's also challenging to define dogs feature tags and improve user experience.
Research: In the user research phase, we interviewed several long term dog owners to get their real needs. In the market research phase, we read a large number of pet industry reports and found that most pet applications in the market are about pet trading and community pet sharing, but there is no application specifically for pet breeding and mating, and then we conducted competitive analysis and market research to create differentiated products. In the design phase, prototype design is carried out and several modifications are made according to usability test results. All in all, was to improve the overall user journeys of a pet owners.
Inspiration: There are many dog owners who love dogs, but they don't know how to provide them with breeding programs, healthy bodies and socialization practices. Most dog owners tend to find mating partners for their dogs around themselves, which has a circle effect. The physiological characteristics, breed purity, and whether the dog meets the medical fertility standards have become important conditions to find the ideal mating partner. Most of the pet Apps in the market are about pet trading and pets care, but no Apps focusing on pet socialization practices and pet mating.
Project Duration: The project finished in June 2020 in Zhejiang University.
Operation Flow: Adoring has designed various tags for pet dogs, such as location, breed, personality, habit, etc. Dog owners can define their dogs' tags so that the other users can find their dogs. At the same time, pet owners can screen tags to find suitable mates for their dogs. In addition, it has an innovative chat feature that takes pets as its first point of view, as well as a community with extensive pet knowledge.
Team Members: Yifei Li
Xiao Meng
Ximeng Liu
Yichen Liao
Yi Zhu
Image Credits: Images by Adoring Design Team,2020