Lone Ọrụ Bụ Isi: Ngwa Mkpanaka by Xi He is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Igwe in Nhazi Teknụzụ Mkpanaka, Ngwa na Sọftụwia Competition Category.

IgweMkpanaka· 2021

Lone Ọrụ Bụ Isi: Ngwa Mkpanaka

by Xi He

Client: Xi He

Ihe Nrite A' Design Award nke Igwe Winner in Mkpanaka Category

10,888
Verified Award Winner
Verify Award Status for #119630

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lone Ọrụ Bụ Isi: Ngwa Mkpanaka

Ederede Akwụkwọ: Lone bụ ngwa mkpanaka maka ịzụ ahịa mmekọrịta ọha na eze mba ụwa. Lone na-ejikọta otu ndị ọrụ atọ: ndị njem, ndị na-azụta ahịa, na ndị na-azụ ahịa mpaghara. Ndị njem na-achọpụta ngwaahịa mgbe ha nọ na mba ọzọ ma tinye kaadị ngwaahịa n'ime ngwa ahụ. Ndị na-azụta ahịa na-enyocha ma chọọ kaadị ngwaahịa ndị a ma nye iwu ịzụta ihe ndị ahụ. Ndị na-azụ ahịa mpaghara nọ n'ógè ahụ na-azụta ihe ndị ahụ ma bugharịa ha nye ndị na-azụta ahịa. Ndị ọrụ nwere ike ịgbanwe ọnọdụ n' etiti ọrụ onye njem na onye na-azụta ahịa n'ụzọ dị mfe. Ngwa a na-eji igwefoto maka nyocha, ọhụụ ngwaahịa nke eziokwu agbakwunyere (augmented reality), na ịkwụ ụgwọ site na mkpịsị aka. Lone dị maka Android na iOS.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Lone Ọrụ Bụ Isi: Ngwa Mkpanaka meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Lone Ọrụ Bụ Isi: Ngwa Mkpanaka ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Lone Ọrụ Bụ Isi: Ngwa Mkpanaka maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lone is an interactive mobile App introducing a revolutionize E-commerce, by rethinking international shopping, offer users an authentic international social shopping experience, helps customers to buy authentic things from a small boutique or even on the street around the world. With the ecosystem of travelers discover things when they are traveling and post on Lone, buyers looking for authentic items from any store anywhere on our app, Lone shoppers will help connect the dots.
Dimensions & Packaging: Android, iOS
Tags: social shopping, e-commerce, app, interactive design, travel, mobile app, product design, future shopping UX, UI, user-centered,
Production Technology: Lone app utilizes native app technologies, including camera-based features for scan, augmented reality features to show products, and Touch ID to pay. Illustrations were designed in Adobe Illustration, app UI was designed in Sketch and animated with Adobe After Effects.
Design Challenge: Since the app is aiming to have users across different countries, so the quantity and the geographical mapping of the research samples was a challenge. But it is also a requirement, so the App is able to reach the human-centered design, avoid any confusion and inappropriate visual communication for people from different places in the world.
Research: A large amount of user research was performed over the course of the project, based on audience mapping, audience analysis, including user surveys, user interviews, A round of user testing, B round of user testing. Each round of user testing had 3 different focus of testing, including naming convention and copy of all screens in the App, user experience and user journey, visual design and color.
Inspiration: It is hard for people to get to buy all the authentic things over the world, more deeply, it is hard for normal people to really get to know about what is good in the outside world. we all have limited knowledge about the places we've never been; there's a lack of authenticity of products that are available for people while with increasing demand for international shopping, people have a higher willingness to buy authentic, creative products.
Project Duration: The design process of the project started in Feb 2018 in Rochester, finished in Oct 2020, it is an ongoing journey still with updates and user feedback.
Operation Flow: The app is functional, simple, and intuitive. But more than anything it aims to deliver a great user experience, with emotionally engaging interaction patterns. There are 3 parts of app users for Lone app. Travelers, buyers, and LONE shoppers. Travelers discover and post product cards in the App, buyers browse product cards posted by travelers, search for products and purchase products. Lone shoppers in that specific area will get the product and ship them to buyers. In this flow, travelers and buyers are the front-end App users, it's easy for users to change roles between traveler and buyer.
Image Credits: Image: Xi He