Let Parents Stay Ụdị Mkpụrụedemede by Yu Chen

Let Parents Stay Ụdị Mkpụrụedemede by Yu Chen is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2021

Let Parents Stay Ụdị Mkpụrụedemede

by Yu Chen

Client: Hubei University of Technology

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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The Design

About Let Parents Stay Ụdị Mkpụrụedemede

Ka Ndị Nne Na Nna Nọrọ bụ ụdị mkpụrụedemede dabere na ịkwa akwa Han ọdịnala, e kere iji kwado otu obodo dara ogbenye. Obodo Jinling bụ ebe obibi ihe karịrị puku ụmụaka abụọ nke ndị nne na nna ha hapụrụ n'ihi ọrụ, ọtụtụ ndị bi n'ebe ahụ nwekwara ọkachamara n'ịkwa akwa Han. Ngwaahịa akwa akwa obodo ahụ erepụtaghị nke ọma n'ihi na ụkpụrụ ha agbanwebeghị nke ukwuu ruo ọtụtụ afọ. E wepụtara ihe ndị dị mkpa n'ịkwa akwa ọdịnala ma megharịa ha ka ha bụrụ mkpụrụedemede nke oge a, nke ndị na-akwa akwa obodo ahụ ji aka kwaa. Ebumnobi ya bụ ịmepụta ụzọ ha ga-esi nweta ego yana ịgbasa nkà a n'asụsụ nkiri nke oge a.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Let Parents Stay Ụdị Mkpụrụedemede meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Let Parents Stay Ụdị Mkpụrụedemede ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Let Parents Stay Ụdị Mkpụrụedemede na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
Dimensions & Packaging: Han Embroidery
Tags: Han Embroidery, Embroidery, Typeface, Pattern, Visual
Production Technology: Han Embroidery
Design Challenge: Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
Research: Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
Inspiration: In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
Patents: Yu Chen
Team Members: Yu Chen
Xin Wang
Yongshan Zhu
Die Hu
Robin Liu
Shan Li
Yi Gu
Meng Zhu
Sailan Ding
Image Credits: Yu Chen