FM993 30th Ọrụ Isi: Akara Ncheta Afọ Iri Atọ by Baoquan Luo and Zhiwei Lv

FM993 30th Ọrụ Isi: Akara Ncheta Afọ Iri Atọ by Baoquan Luo and Zhiwei Lv is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2021

FM993 30th Ọrụ Isi: Akara Ncheta Afọ Iri Atọ

by Baoquan Luo and Zhiwei Lv

Client: Lance Design

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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Colors

The Design

About FM993 30th Ọrụ Isi: Akara Ncheta Afọ Iri Atọ

Ederede Akwụkwọ: FM993 30th bụ akara ncheta e mepụtara maka mmemme ncheta afọ iri atọ nke 993 Music FM nke Guangdong Radio and Television. A na-eji akụkọ redio dịka ihe onyonyo bụ isi, ebe ọnụọgụgụ 993 na 30 ejikọtara n'ime akara redio ahụ site n'oyiyi dị iche iche (positive na negative shapes). Nhazi ihe onyonyo a bụ ihe e si na ebili ụda, mmiri kpakpando (meteor showers), ahịrị egwu (staves) na ọkụ atụrụ (fireworks) nke gbasapụrụ site n'etiti nweta echiche ya. E ji ígwè kpụọ akara a n'ụzọ kachasị, a pụkwara iji acrylic rụọ ya. Akara a na-apụta ìhè mgbe e lere ya anya n'ihu, ma mgbe e lere ya anya n'akụkụ, ọ na-egosi dịka ihe owuwu okirikiri ọkara (semi-circular) nwere ọtụtụ oyiyi n'ọnụ ọnụ (multi-layered relief).

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

FM993 30th Ọrụ Isi: Akara Ncheta Afọ Iri Atọ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na FM993 30th Ọrụ Isi: Akara Ncheta Afọ Iri Atọ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. FM993 30th Ọrụ Isi: Akara Ncheta Afọ Iri Atọ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed for the 30th anniversary of 993 Music FM of Guangdong Radio and Television, this logo is themed with a 30-year journey of music, radio transmitting sounds of stars to express the eternal love for music. Focusing on the radio signal as the major visual element, it seamlessly integrates the numerals 993 and 30 in the radio pattern, thus exemplifying the 30-year course of development of the Music FM.
Dimensions & Packaging: 250*20mm, 50*50mm, 120*80mm
Tags: Visual communication design, logo design, radio station, music, meteor, airwaves
Production Technology: The logo of 993 MUSIC FM 30th is mainly made of metal, with the round-headed cylinder of one big end and one small end fused together in a misplaced yet orderly manner through the three-dimensional composition. Acrylic can also be adopted based on the specific occasion. The logo is clear and conspicuous when viewed from the front while appearing to be a semi-circular, multi-layered embossment when viewed from the side, yielding a strong sculptural sense with unique artistic and ornamental value.
Design Challenge: Due to the outbreak of the COVID-19 epidemic in 2020, the budgets, decorations and models of myriad offline activities during the project launch and implementation failed to meet the initial standards perfectly. Therefore, the design team came up with a large number of additional supporting elements to make the implementation easier and enhance the promotional results.
Research: In commemoration of the 30th anniversary, the designer also incorporated the 30th anniversary celebration. Love Music into various other supporting logos in addition to the simple, concise logo. For example, the letter I of the iconic Canton Tower was used as a reference, with the sound of stars and heart being fused into one icon to reinforce the element of love within the theme.
Inspiration: The composition of elements in this logo stems from sound waves, meteor showers and staves, while the layout is inspired by radial fireworks and the sound waves during traveling. The numerals 993 and 30 are fused within by the positive and negative shapes of the graphics to yield a tangible and virtual visual effect.
Project Duration: The design of the work started in November 2020 and was officially put into use in January 2021.
Operation Flow: The work is richly colored, coupled with simple patterns and clear directionality. As an icon for the 30th-anniversary celebration, the logo should convey to the public a positive and festive atmosphere according to the designer. Globally speaking, the elements of trumpets and fireworks constitute the most common festive items, whose abundant colors serve to refrain from the monotony of expression of feelings.
Team Members: Designer: Baoquan Luo
Zhiwei Lv
Jiaming Feng