Customized Farmland Ọrụ Bụ Isi: Ngwa Ekwentị by Xiaoshuai Jing and Huicong Hu

Customized Farmland Ọrụ Bụ Isi: Ngwa Ekwentị by Xiaoshuai Jing and Huicong Hu is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Teknụzụ Mkpanaka, Ngwa na Sọftụwia Competition Category.

ỌlaọchaMkpanaka· 2021

Customized Farmland Ọrụ Bụ Isi: Ngwa Ekwentị

by Xiaoshuai Jing and Huicong Hu

Client: Harbin Institute of Technology, Shenzhen

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Mkpanaka Category

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The Design

About Customized Farmland Ọrụ Bụ Isi: Ngwa Ekwentị

Ala Ubi Ahaziri Onwe Ya bụ ngwa ekwentị maka igbazinye ala ubi n'ịntanetị. Ngwa a na-ejikọ ndị ọrụ obodo mepere emepe na ala ime obodo na ndị mmadụ na-arụ ọrụ na China. A na-enye modul isii: igbazinye ala, ọrụ ugbo, njem nlegharị anya ime obodo, ntinye ihe ozugbo 5G, ịzụ ahịa n'ịntanetị na ịnye onyinye n'ịntanetị. Ndị ọrụ na-enyocha maapụ, họrọ ala dị nso ma lelee ihe ọkụkụ nwere ike ito ebe ahụ. Vidiyo ozugbo na-egosi uto osisi n'oge dị adị, a pụkwara ịkọwapụ nleta ugbo pụta ìhè. Enwere ike ire mkpụrụ e wetara ndị ọrụ ndị ọzọ ma ọ bụ nye ya site na nyiwe a.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Customized Farmland Ọrụ Bụ Isi: Ngwa Ekwentị meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Customized Farmland Ọrụ Bụ Isi: Ngwa Ekwentị ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Customized Farmland Ọrụ Bụ Isi: Ngwa Ekwentị bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Customized Farmland is an online-to-offline farmland leasing platform aiming at integrating rural agriculture and human resources. It adopts a novel framework consisting of land leasing, agriculture, rural tourism, 5G broadcasting, online marketing, and online donation modules, which provides a new platform for the utilization of rural resources and new opportunities for urban residents to invest in agriculture.
Dimensions & Packaging: Designed for the iOS System
Tags: Interface, Interaction Design, Visual Communication, User Experience
Production Technology: At the beginning of the design, we conducted brainstorming, mind mapping, scene interviews, etc. In the realization part of the project, we used Photoshop, Illustrator and Adobe Experience Design.
Design Challenge: The biggest challenge is how to impress users a better experience of this project. We should know that this project involves many partners, such as village committees, express service providers, charities, wide purchasers, mobile operators, etc., so it is difficult to balance the relationship between users and partners, hinders the provision of services for users. After formulating the design and operation strategy, it is necessary to practice and explore continuously and try and make mistakes repeatedly, so as to achieve a good user experience.
Research: Use User-Centered Design, extract relevant design requirements through Depth Interview with target users, and integrate detailed user interview worksheets about users’ concerns about food quality, factors affecting users’ growth, personal preferences, perceptions, living conditions, planning, design inspiration, etc. In the requirements analysis stage, the process model, work activity affinity graph, and hierarchical task lists were constructed, so that the process framework and task interaction model could be established as the basis of conceptual design. In addition, the user experience measurement method of heuristic evaluation was adopted, and the design was adjusted and optimized according to the evaluation results.
Inspiration: In China, the urban idle land accounts for a large proportion, and the loss of rural population is serious. Therefore, speeding up the construction of intelligent agriculture has been put on the agenda. Urban users have a strong demand for agricultural products as well as the rural tourism experience, so how to better meet these needs of urban users has become a new direction of rural e-commerce development.
Project Duration: The project started in December 2019 and finished in September 2020 in Shenzhen.
Operation Flow: First, enter the Homepage, and click on each 2.5D building to enter each service module. In the Land for Rent module, users can lease three types of land, including farmland, poultry and fish ponds, and they can choose two different modes according to their own needs, namely Share Land for Rent and Land for Rent. By browsing the map, users are allowed to select the nearest land and natural village, and view the Land Details to obtain the types of agricultural products that can be planted on the land. In addition, users can not only view the growth status of plants in real-time through 5G Live Stream and make harvest plans of agricultural products in advance, but also click on Land Details for field visits, or book offline farm experience services. At the same time, users can use the Activities to discover and participate in interesting agricultural experience activities. For the harvested agricultural products, users can trade online agricultural products with other users through the Trading page. Last but not the least, they can publish pre-sales information in advance according to the growth status of products and sell them on the platform. Besides, users are able to donate their harvested agricultural products online through Giving to make contributions to the society.
Team Members: Xiaoshuai Jing
Huicong Hu
Image Credits: Images by Xiaoshuai Jing, Huicong Hu, 2021