Chez Vous Njirimara: Njirimara Akara Ngwaahịa by Ruis Vargas

Chez Vous Njirimara: Njirimara Akara Ngwaahịa by Ruis Vargas is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaọchaEserese· 2021

Chez Vous Njirimara: Njirimara Akara Ngwaahịa

by Ruis Vargas

Client: Laika

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category

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Colors

The Design

About Chez Vous Njirimara: Njirimara Akara Ngwaahịa

Chez Vous bụ njirimara anya e mepụtara maka ụlọ oriri na ọ̀ṅụ̀ṅụ̀ nke Belgium dị na Sao Paulo, Brazil. Njirimara a na-akọwaghachi akara Belgium, dị ka Magritte, Manneken Pis, mmiri ozuzo na fries ọdịnala, site n'ụdị eserese dị mfe. Ederede ndị dị mkpirikpi gụnyere mgbanwe olumba Belgium, na-agbakwụnye ụdị ọchị n'ime nhazi eserese ndị ahụ. A na-etinye njirimara a na menu, akwụkwọ mgbasa ozi, panel, mkpuchi ngwaahịa na uwe elu, na-enye ụlọ oriri na ọ̀ṅụ̀ṅụ̀ ahụ ịdị n'otu nke anya. A na-ebipụta menu na akwụkwọ mgbasa ozi n'ụdị offset yana agba CMYK, ebe a na-ebipụta uwe elu ndị ahụ n'ụzọ dijitalụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Chez Vous Njirimara: Njirimara Akara Ngwaahịa meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Chez Vous Njirimara: Njirimara Akara Ngwaahịa ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Chez Vous Njirimara: Njirimara Akara Ngwaahịa bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative.
Dimensions & Packaging: Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process.
Tags: Branding, Logotype, Package, label, illustration
Production Technology: Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery.
Design Challenge: The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions.
Research: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand.
Inspiration: Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous.
Project Duration: The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil.
Operation Flow: The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives.
Patents: Laika
Team Members: Ruis Vargas, Creative Director and Illustrator.
Image Credits: Ricardo Bassetti and Elias Gomes