Cuishan Intelligent Kitchen Ọrụ Isi: Njirimara Anya Ụlọ Oriri na Ọ̀ṅụ̀ṅụ̀ by Yu Pan

Cuishan Intelligent Kitchen Ọrụ Isi: Njirimara Anya Ụlọ Oriri na Ọ̀ṅụ̀ṅụ̀ by Yu Pan is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaọchaEserese· 2021

Cuishan Intelligent Kitchen Ọrụ Isi: Njirimara Anya Ụlọ Oriri na Ọ̀ṅụ̀ṅụ̀

by Yu Pan

Client: MET Creative Brand

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category

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The Design

About Cuishan Intelligent Kitchen Ọrụ Isi: Njirimara Anya Ụlọ Oriri na Ọ̀ṅụ̀ṅụ̀

Ederede: Cuishan Intelligent Kitchen bụ njirimara anya emere maka ebe nri dị na Wuxi, China. Njirimara a na-ejikọta omenala nri obodo, akụkọ ihe mere eme obodo na isiokwu ịntanetị n'ime otu usoro akara ahịa. A na-ahazi ma na-emegharị logo ahụ iji mepụta ụkpụrụ akara ahịa nwere njirimara siri ike. A na-eji ọdịdị ginkgo, swallow na igwe ojii dị ka isi ihe. Ginkgo na-ezo aka na omenala China dịla anya, swallow na-ezo aka na mpaghara dị na ndịda Osimiri Yangtze, na igwe ojii na-ezo aka na okike. Ọrụ a na-ekpuchi mita square 1770 ma rụchaa ya na 2019.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Cuishan Intelligent Kitchen Ọrụ Isi: Njirimara Anya Ụlọ Oriri na Ọ̀ṅụ̀ṅụ̀ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Cuishan Intelligent Kitchen Ọrụ Isi: Njirimara Anya Ụlọ Oriri na Ọ̀ṅụ̀ṅụ̀ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Cuishan Intelligent Kitchen Ọrụ Isi: Njirimara Anya Ụlọ Oriri na Ọ̀ṅụ̀ṅụ̀ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case breaks the pure food snack collection, the pure culture history museum and the pure technology time exhibition. Break the boundary of the three parties and reunite them. Food, culture and Internet, to create a new mode of experience mode all-round online and offline.
Dimensions & Packaging: The project covers a total of 1770 square meters.
Tags: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Ginkgo, Cloud, Swallow
Production Technology: "Ginkgo" represents the long-standing culture of the Chinese nation and is the inheritance of the brand culture of Cui Shan Group. "Swallow" is unique in the south of the Yangtze River and a symbol of good times. "Cloud" is a symbol of nature and a portrayal of the realm of life.
Design Challenge: This case breaks the boundary between the snack collection of pure food, the History Museum of pure culture and the era exhibition of pure technology, and reconnects the three together.
Research: As the gathering place of Wuxi culture, Cui Shan Intelligent Kitchen will let more people understand the cultural core and spirit of Wuxi through the spread and coverage of the Internet, so as to promote the development of the city.
Inspiration: This case aims to inherit Wuxi culture and integrate the concept of Internet plus into design, so as to achieve the coexistence of inheritance and innovation. As a new food culture landmark in Wuxi, the strong identification and cultural sense are the first elements.
Project Duration: The project started in April 2019 in Wuxi and finished in October 2019 in Wuxi.
Operation Flow: In order to create a real Wuxi food business card, we need to fully reflect the local culture and special snacks, so that it can represent the cultural connotation of the city.
Patents: Copyrights belong to Zhang Pushui, 2019.
Team Members: Yu Pan
Hong Zhang
Image Credits: Image #1: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #2: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #3: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #4: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #5: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.