Benin Ịkpali Ọrụ, Njirimara Anụanya nke Anja Zambelli Colak

Ihe emepụtara bụ Benin Ịkpali Ọrụ, Njirimara Anụanya nke Anja Zambelli Colak bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

IgweEserese· 2021

Benin Ịkpali Ọrụ, Njirimara Anụanya

nke Anja Zambelli Colak

Onye Ahịa: Zambelli Brand Design

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Eserese

14,744

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #120478

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Benin Ịkpali Ọrụ, Njirimara Anụanya

Benin bụ njirimara ụlọ ọrụ e mepụtara maka ụlọ ọrụ kọfị nke ezinụlọ na-elekọta nke nwere ihe karịrị afọ iri atọ n'ahụmahụ. Njirimara a na-akwado mgbasa ọrụ ụlọ ahịa kọfị ka ọ ghọọ ụdị franchise. Ihe oyiyi Cherub na-amụmụ ọnụ ọchị bụ akara etiti ya, na-ezo aka na oge Renaissance na Ịtali, obodo mbụ nke kọfị dị elu. Agba pinki na-egbukepụ egbukepụ, blu, edo edo na uhie ndị na-egbuke egbuke, tinyere ọdịdị igwe ojii ndị mmụọ ozi na-eweta ọnọdụ obi ụtọ. A na-ebi iko na akpa akwụkwọ maka ịbupụ ihe ọṅụṅụ n'akwụkwọ eke sitere n'okike site na iji CMYK offset, ebe ntụ igwe na-echekwa ịdị mma kọfị.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Benin Ịkpali Ọrụ, Njirimara Anụanya meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Benin Ịkpali Ọrụ, Njirimara Anụanya ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Benin Ịkpali Ọrụ, Njirimara Anụanya maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Benin is a family-run company offering different coffee services for over 30 years, with new plans that turn their coffee shop business into a franchise model. This lively family loves music and sharing happy moments, and they developed a warm and cheerful customer approach. The new brand wanted to transmit that energy into their franchise with the visual identity that tells a story of happiness, passion, and feel-good. Through Cherub’s loving, smiling face and brand’s bright colors, every customer can get a sense of Benin’s unique values.
Nha & Mkpuchi: Paper bag: 32x23 cm To go coffee cup small: 46x60 mm
To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Mkpado: Branding, visual identity, franchise, coffee shop, packaging
Teknụzụ Mmepụta: To-go coffee cups and paper bags are produced with natural paper and CMYK offset technology.
Benin package are produced and/or coated with metal materials to preserve the quality of coffee.
Ịma Aka Imepụta: The creation of Benin’s visual system was a result of an in-depth process that included the discovery of the client’s business drivers and company culture. Several challenges were identified: 1) Effective brand communication towards three different targets. 2) A strong symbol that unifies a heavenly pleasant experience and family values. 3) Brand standardization, so it can be successfully applied to the franchise concept: from interior design and packaging to marketing collaterals. 4) Using an affordable packaging material.
Nchọpụta: After initial consultations, two workshops were conveyed to the client. The first one discovered the brand’s unique story, philosophy, personality, target market, and benchmark. In the second one, the client had to choose between three different brand personality mood boards, identifying the one that is best aligned with their unique market position. Benin was identified as a kind, warm, cheerful, and wise friend, which was interpreted with the Cherub icon and accompanying aesthetics. The design prototype was tested at every brand touchpoint before creating the final identity.
Mkpali: Coffee lovers think that coffee is a divine drink that tastes like heaven. Whether it is a part of their morning ritual or a pause in a busy day, a cup of coffee gives them instant happiness. That heavenly good feeling was used as a starting point for Benin's brand concept, infusing its divine spirit into coffee shops through a symbol of an angel – a happy Cherub serving coffee. The underlying symbolism of the Renaissance movement is no coincidence; it illustrates the renaissance of the soul after having coffee, as well as the connection to Italy, the homeland of premium coffee.
Oge Ọrụ: The project started in May 2021. in Rijeka and finished in August 2021. in Rijeka.
Usoro Ọrụ: The brand had to speak to three levels of coffee lovers: basic, intermediate, and advanced. Most of them are Millennials and Gen Z, so the colors used are their favorite baby pink and blue tones. The addition of strong yellow and red pinpoint the energetic brand personality. Product packaging is designed as a secondary advertising mechanism and aligned with the target’s expectations of sustainability, using paper cups, jute tote bags, and tins. The texture with angelic clouds is present in multiple details, constantly transmitting the heavenly good feeling.
Ndị Otu: Anja Zambelli Čolak