Soda Grocery Ngwakọta Nri by Lan Shenfan and Xu Jingwen

Soda Grocery Ngwakọta Nri by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2021

Soda Grocery Ngwakọta Nri

by Lan Shenfan and Xu Jingwen

Client: Macau University of Science and Technology

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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Colors

The Design

About Soda Grocery Ngwakọta Nri

Soda Grocery bụ nhazi ngwakọta maka ihe ncheta nri a na-ere ndị ọbịa na Macau. Asụsụ nhazi a bụ nke e sitere na ngwakọta firecracker (mgbọ mkpọtụ) e mepụtara na Macau n'oge narị afọ nke iri abụọ. Foto ndị inyom anọ e were site na ngwakọta ochie ka a hazigharịrị ka ha bụrụ ihe osise nke oge a, bipụtakwara ha n'agba ndị doro anya. Ngwakọta nri anọ na-ebu ihe osise ndị a, ebe igbe ọ bụla dị 185 site na 145 site na 55 millimita n'ọtụtụ. Akwụkwọ mkpuchi e bipụtara na akara dị n'ime ya emechara ya site na mgbagwoju anya (embossing), mgbanwe ultraviolet, ịwụ ọla bronzu na igbu ya n'ụzọ pụrụ iche (die cutting). Nhazi a na-edobe njirimara mpaghara ma na-emezukwa ọdịiche uto oge a.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Soda Grocery Ngwakọta Nri meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Soda Grocery Ngwakọta Nri ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Soda Grocery Ngwakọta Nri maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Update to the local graphic packaging design language during the history
Dimensions & Packaging: Width 185mm x Depth 145mm x Height 55mm
Tags: package, brand, inheritance, graphic, illustration
Production Technology: Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
Design Challenge: Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
Research: Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
Inspiration: The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
Project Duration: The project started in Macau in March 2020 and will be completed in Macau in June 2020.
Operation Flow: In order to facilitate the use of mass consumers, the most common packaging method is adopted
Team Members: Shenfan Lan
JingWen Xu
Image Credits: Shenfan Lan/JingWen Xu