Nu Ọrụ Bụ Isi: Elekere aka by Maziar Mohit and Iman Kimiaei is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ọla Ịchọ Mma Competition Category.
ỌlaọchaỌla Ịchọ Mma· 2021
Nu Ọrụ Bụ Isi: Elekere aka
by Maziar Mohit and Iman Kimiaei
Client: I and M Design
Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ọla Ịchọ Mma Category
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The Design
About Nu Ọrụ Bụ Isi: Elekere aka
Nu bụ elekere aka nwere ihu jupụtara na mmiri. Ihu ya na-ejide mmiri anakọtara site n'ụfọdụ isi iyi mmiri kacha ruo unyi n'ụwa, nke a na-emepe site n'ìhè ultraviolet. A na-etinye aka acrylic doro anya n'ime mmiri ahụ, ha na-anọ ọ fọrọ nke nta ka ọ ghara ịbụ ihe a na-ahụ anya. Imetụ akpa nchekwa nchara aka na-akpali diode na-eweta ìhè nke na-enye aka ahụ ìhè iji gosi oge. E ji enyo sapphire nwere ọdịdị dome kpuchie akpa nchekwa ahụ, e ji akpụkpọ anụ cactus mee eriri ya. Ụdị ya na-eso ọ nya nke ntụ mmiri kwụ n'elu akwụkwọ. Agba anụnụ ahụ na-ezo aka n'oke osimiri dị ọcha.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaọcha
Nu Ọrụ Bụ Isi: Elekere aka meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Nu Ọrụ Bụ Isi: Elekere aka ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Nu Ọrụ Bụ Isi: Elekere aka bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The watch dial is filled with water collected from the world's dirtiest water sources.
Within the water-filled dial are the watch's clear acrylic hands (powered by a Swiss Quartz Movement). They stay almost invisible in the water until you touch the watch metal body (which acts as a touch-sensitive switch), then they come to life by directing a beam of light (from an LED) through them. They glow within the murky water to show the time. - Dimensions & Packaging
- Case diameter 38mm, thickness 12mm, strap width 20mm.
- Tags
- watch, minimal, timepiece, design, unconventional, water, environment,
- Production Technology
- Domed sapphire glass with an anti-reflective coating on both sides will top the watch 316L High-quality steel case. The strap will be made of all-natural, cruelty-free cactus leather with a magnetic clasp. The polluted water inside the dial will be sterilized using UV. Swiss Quartz Movement.
- Design Challenge
- The biggest challenge for us was to design a conversation piece that would elegantly convey our message. We want to talk about water pollution without actually talking about it.
- Research
- We started with a simple question: How can we attract people's attention to a subject matter that they prefer to ignore? We did some research and talked to few experts in the fields of psychology and human behaviour. We found out that the best way to gain someone's attention is to arouse their curiosity. People tend to remember the answers better if they are the ones asking the questions. We designed Nu to be a conversation piece, an object to intrigue.
- Inspiration
- Nu was born out of our concern for the environment; we aimed to attract people's attention to water pollution and the fact that time is running out for all of us to do something about it.
The morning dew inspired Nu's design. Like a water droplet on top of a leaf, the watch sits on top of the strap; the body shape follows the droplet's contour, and the pristine ocean inspired the blue colour. - Project Duration
- The project started in December 2020 in Toronto and finished in February 2021 in Krakow.
- Operation Flow
- The watch's hands are made from clear acrylic, and they are submerged in water; the refractive index of clear acrylic is close to that of water, making the hands look almost invisible. To see the time, the user touches the watch metal body. The body acts as a touch-sensitive switch for the LED, located at the base of both watch hands; it will light up, illuminating the hands.
- Team Members
- Maziar Mohit
Iman Kimiaei - Image Credits
- Image #1 : 3D Artist Iman Kimiaei, NU Image 01, 2021
Image #2 : 3D Artist Iman Kimiaei, NU Image 02, 2021
Image #3 : 3D Artist Iman Kimiaei, NU Image 03, 2021
Image #4 : 3D Artist Iman Kimiaei, NU Image 04, 2021
Image #5 : 3D Artist Iman Kimiaei, NU Image 05, 2021
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