Artika Horizon Primary Function: Elekere Nkwojiaka by Albert Rakhimzhanov is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ọla Ịchọ Mma Competition Category.
ỌlaọchaỌla Ịchọ Mma· 2021
Artika Horizon Primary Function: Elekere Nkwojiaka
Client: ARTIKA Design
Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ọla Ịchọ Mma Category
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The Design
About Artika Horizon Primary Function: Elekere Nkwojiaka
Book Text: Artika Horizon bụ elekere nkwojiaka nke enwekwara ike ibu n'ime akpa ma ọ bụ yiri ya n'olu. Eriri dị n'ihe agbamaka na-anọchi akụkụ agbamaka nkịtị, na-enye elekere ahụ ihe owuwu dị mfe ma na-atụkwasị obi. A na-emechi agbamaka ahụ site na ihe njide pụrụ iche, ihe njide a na-eme ka elekere ahụ ghọọ ihe nkwụsị nke enwere ike ịkọwe n'olu ma ọ bụ kee ya n'uwe. Eji ọla mee ihe mkpuchi ahụ, ọ na-atụ 43 mm n'obosara ya na 9 mm n'omimi ya. A na-eme atụmatụ imepụta ya site na nrụpụta mgbakwunye ma ọ bụ nkọ CNC. Oyiyi ya sitere n'oghere ojii na mpaghara ihe omume ya, eriri ahụ na-anọchite anya oghere na-agba gburugburu oge.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaọcha
Artika Horizon Primary Function: Elekere Nkwojiaka meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Artika Horizon Primary Function: Elekere Nkwojiaka ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Artika Horizon Primary Function: Elekere Nkwojiaka bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A wrist watch with a cord on the strap. The watch can be worn on the wrist, or as a stopwatch in a pocket or around the neck. Unlike conventional straps, the construction of Horizon watches is simpler and more reliable, there is literally nothing to break.
- Dimensions & Packaging
- The watch diameter is 43 mm and the depth is 9 mm
- Tags
- Watch, Stopwatch, Time, Accessory, Gadget, Device.
- Production Technology
- The dimensions of a real quartz movement were used in the development of this project. Body material - metal, assumed production technologies - additive manufacturing or CNC milling. This is justified by the small circulation and the complexity of the design.
- Design Challenge
- The most difficult thing in this project is the symbiosis of two global tasks, namely: the need to match the brand and integrate another global theme. Such conditions create many restrictions that can alienate a large segment of consumers. To make a product with a complex meaning, which would be interesting, including for an ordinary inexperienced user, it is necessary to offer him new, original functions. In this case, it is an opportunity to wear this watch not only as a wrist accessory
- Research
- The project started as part of a master's project and is part of a collaboration with the Barcelona-based design studio Anima. The task was to develop the concept of a wrist watch for the Artika brand. The main task of the project was to develop a watch that reflects the philosophy of Artik. Also, the idea of the project is the theme of space and time and an attempt to reflect them in the form of a wristwatch. Attempting to integrate the mataphor into both form and function is the basic idea.
- Inspiration
- The Horizon watch is the final version of this project. This watches reflect the main ideas of the first iterations, which were inspired by the Black Hole and its event horizon, how space can bend under the influence of large forces. So in this watch - the cord symbolizes a space that bends around time beyond its control
- Project Duration
- The project started in September 2019 in St. Petersburg and ended in January 2020 in Saint-Petersburg
- Operation Flow
- The watch is put on the hand and pulled together with a special clip. This clip turns the watch into a pendant accessory that can be hung around the neck or tied to clothes. The crown is a separate piece due to its design. The crown is inserted into a special hole, after which the watch can be wound.
- Team Members
- Сurator: Kirill Rakitin
Customers: Ànima & Artika - Image Credits
- Image #1: Creator Albert Rakhimzhanov, Main view, 2020.
Image #2: Creator Albert Rakhimzhanov, Additional view, 2020.
Image #3: Creator Albert Rakhimzhanov, Additional view, 2020.
Image #4: Creator Albert Rakhimzhanov, Detail view, 2020.
Image #5: Creator Albert Rakhimzhanov, Variations, 2020.
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