The Book That Grew Primary Function: Akwụkwọ Ntuziaka Ịta Nri Anụ nke Fabiano Dalmacio

Ihe emepụtara bụ The Book That Grew Primary Function: Akwụkwọ Ntuziaka Ịta Nri Anụ nke Fabiano Dalmacio bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Echiche na Aro.

ỌlaọchaEchiche· 2021

The Book That Grew Primary Function: Akwụkwọ Ntuziaka Ịta Nri Anụ

nke Fabiano Dalmacio

Onye Ahịa: Rothco, part of Accenture Interactive

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Echiche

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Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka The Book That Grew Primary Function: Akwụkwọ Ntuziaka Ịta Nri Anụ

Book Text: The Book That Grew bụ ntuziaka ịta nri anụ e mepụtara maka ndị ọrụ ugbo na Ireland. Akwụkwọ a na-ewepụta ihe mmụta iri na ndụmọdụ bara uru iri nke na-enyere aka ịkwalite nkwụsi ike na ugbo. Ibe ọ bụla, okwu ọ bụla na eserese ọ bụla ka ejiri mgbọrọgwụ ahịhịa ndụ wee mepụta ka ha na-eto. E duziri mgbọrọgwụ ndị a ọtụtụ izu site na njikọta nke ịkọ ubi na nkà lekwasịrị anya, ya mere e ji okike mezue usoro mbipụta ahụ. A na-akọwa usoro ọrụ ugbo mgbagwoju anya site na otu usoro akara e mere pụrụ iche, na ibe nke a na-agbanwe agbanwe na-enye onye na-agụ ya ohere ịlele igodo akara ka ọ na-agụ. Mgbe emechiri ya, akwụkwọ a na-atụ sentimita 29.7 site na 42.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

The Book That Grew Primary Function: Akwụkwọ Ntuziaka Ịta Nri Anụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na The Book That Grew Primary Function: Akwụkwọ Ntuziaka Ịta Nri Anụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. The Book That Grew Primary Function: Akwụkwọ Ntuziaka Ịta Nri Anụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
Nha & Mkpuchi: Book closed: A3 - 29.7 x 42cm Book open: A2 - 59.4 x 42cm
Mkpado: book, design, Ireland, grass, farming, bank, idea
Teknụzụ Mmepụta: We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
Ịma Aka Imepụta: This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
Nchọpụta: The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
Mkpali: The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
Oge Ọrụ: From October 2018 to May 2019, in Dublin and Amsterdam.
Usoro Ọrụ: Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
Ndị Otu: Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press
Asụsụ Foto: Photographer: Diana Scherer
Filmmaker: Jake Viramontez