Ọlaọcha Mgbasa Ozi Azụmaahịa · 2021
Full Moon Ọrụ Bụ Isi: Mgbasa Ozi Nke Mgbakọ Mmadụ
- Ihe Nrite A' Design Award nke Ọlaọcha 2021 in Mgbasa Ozi Azụmaahịa
- CLIENT: Rothco, part of Accenture Interactive
- Estimated Number of Design Views: 33,432
- Verification code 164A03FF3A · Verify this award
Colors
About Full Moon Ọrụ Bụ Isi: Mgbasa Ozi Nke Mgbakọ Mmadụ
Ọnwa Zuru Ezu bụ mgbasa ozi mgbakọ mmadụ e mere maka Guinness. E bipụtara foto ahụ na Facebook na Instagram feeds na akụkọ n'abalị Halloween na 2020, mgbe a hụrụ ọnwa acha odo odo na-adịghị ahụkebe gburugburu ụwa. E mere foto ahụ site na imezigharị na imegharị foto na Adobe Photoshop. E jikọtara ntụaka ọnwa nwere resolution dị elu, foto akara na texture biya na layers iji mepụta otu foto. Ebumnuche ya bụ isonye na mkparịta ụka zuru ụwa ọnụ site na njikọ dị mfe n'etiti ọnwa na iko biya.
About the Ihe Nrite A' Design Award nke Ọlaọcha
Full Moon Ọrụ Bụ Isi: Mgbasa Ozi Nke Mgbakọ Mmadụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Full Moon Ọrụ Bụ Isi: Mgbasa Ozi Nke Mgbakọ Mmadụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Full Moon Ọrụ Bụ Isi: Mgbasa Ozi Nke Mgbakọ Mmadụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Press Kit
- Unique Properties
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- Dimensions & Packaging
- Facebook & Instagram feed/stories.
- Tags
- beer, Guinness, halloween, moon, Ireland
- Production Technology
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- Design Challenge
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- Research
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- Inspiration
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- Project Duration
- The project was developed in October 2020 in Dublin, Ireland.
- Operation Flow
- The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
