Chinese Lion Ihe nnyapado ụgbọala by Yao Wu

Chinese Lion Ihe nnyapado ụgbọala by Yao Wu is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu Competition Category.

ỌlaedoMgbasa Ozi Azụmaahịa· 2024

Chinese Lion Ihe nnyapado ụgbọala

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

Ihe Nrite A' Design Award nke Ọlaedo Winner in Mgbasa Ozi Azụmaahịa Category

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Colors

The Design

About Chinese Lion Ihe nnyapado ụgbọala

Chinese Lion bụ setịpụ ihe nnyapado ụgbọala nke e mepụtara na ọnụọgụgụ ole na ole maka ụgbọala Fengxing T5 EVO. Nhazi a bụ nka egosipụtara nke ọdụm China, nke e debere n'elu ntọala nke ụkpụrụ omenala China. E jikọtara jiometrị nwere akụkụ atọ, nka pop na nka abstract iji nye eserese ndị ahụ àgwà nke ntorobịa na ike, nke e bu n'obi ịmasị ndị ọkwọ ụgbọala na-eto eto. A kwadebere ihe osise niile dịka eserese vector ma mepụta ya na ihe mkpuchi PVC, nke a na-etinye dịka mkpuchi ọkara nke ha milimita 4565 na 800. A na-enye nhọrọ agba atọ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

Chinese Lion Ihe nnyapado ụgbọala meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Chinese Lion Ihe nnyapado ụgbọala ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Chinese Lion Ihe nnyapado ụgbọala na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed limited edition car stickers for the Fengxing T5 EVO car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three-dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. life possibilities. At the same time, 3 different colors are provided as options.
Dimensions & Packaging: 4565mm*800mm, car sticker semi-wrapped car.
Tags: car sticker, east, chinese lion, chinese style, illustration
Production Technology: Use vectors to create all car wrap designs. Use PVC material to make car stickers.
Design Challenge: The Chinese Lion is the visual center of the design direction. How to combine the classic Chinese lion image with modern trend elements. Applying it to convey a sense of speed and power must not only conform to the positioning of lion dance in traditional Chinese culture, but also satisfy the aesthetic appeal of passionate control of contemporary cars.
Research: The Fengxing T5 EVO national style version takes "Chinese new trend" as its theme and interprets the national trend from three directions: new national style, art and fashion, and young and cool. The new national style supplements the dynamic image of the galloping Chinese lion with traditional image elements such as mountains, clouds, plants, etc. It is young and cool, and uses street graffiti, mechanical punk and Chinese red as the combination point. Using traditional Chinese patterns as the base, it combines Chinese red, three-dimensional geometry, pop and abstract art.
Inspiration: The design of the Chinese Lion car sticker draws inspiration from the cool fashion favored by contemporary young people. It is a combination of classic Chinese style and modern technology.
Project Duration: The project started in September 2021 in Beijing and was completed in November 2021 in Beijing
Team Members: Original designer：yao Wu
Illustration designer：yuchen Zhang
Graphic designer: ziyang Zheng
3D designer: hao Liao