Ọlaedo Mgbasa Ozi Azụmaahịa · 2025
Seaside Home For Music Fans Mkpọsa Ahịa Nke Ahụmịhe
- Ihe Nrite A' Design Award nke Ọlaedo 2025 in Mgbasa Ozi Azụmaahịa
- CLIENT: Taobao Design
- Estimated Number of Design Views: 155,964
- Verification code D34EA4D056 · Verify this award
Colors
About Seaside Home For Music Fans Mkpọsa Ahịa Nke Ahụmịhe
Seaside Home For Music Fans bụ ọrụ mkpọsa ahịa dabere na ọnọdụ e mepụtara maka ememme egwu na nka e mere na Aranya. E gbanwere cube ama ama nke akara ahịa ahụ ka ọ bụrụ ọkụ nchọgharị, nke agba ndịda osimiri na-agbanwe agbanwe na ụdị ebili olu egwu sonyeere. Ebe ngosi ndị dị n'èzí nyere ihe ngosi na-emetụ ọtụtụ akụkụ ahụ mmetụta na egwuregwu metụtara egwu site na ihe arụnyere ndị mmadụ na-emekọrịta. Mgbasa ozi ndụ nke mmekọrịta nyere ndị na-ege ntị nọ n'ebe dị anya ohere ịgagharị n'ebe ndị ahụ ma lelee ngosi ndị ahụ. E ji fremụ ígwè dị mfe, ihe ndị a na-emeghari emeghari na ụda agba na akwa ndị na-ewepụta ikuku ọjọọ dị ala rụọ ebe ahụ. Ihe karịrị ndị egwu na-amasị 70,000 bịara.
About the Ihe Nrite A' Design Award nke Ọlaedo
Seaside Home For Music Fans Mkpọsa Ahịa Nke Ahụmịhe meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Seaside Home For Music Fans Mkpọsa Ahịa Nke Ahụmịhe ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Seaside Home For Music Fans Mkpọsa Ahịa Nke Ahụmịhe na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.
Press Kit
- Unique Properties
- This project,a collaboration between Tmall Heybox and 2024 Aranya Xiami Music and Arts Festival, employed a scenario based marketing plan to marry the brand with the festival culture. Tmall Heybox transformed its iconic cube into a searchlight to resemble a dazzling stage and a gradient coastline, building an emotional bond between the brand and young audiences. The project created an online and offline marketing matrix, improving brand exposure, audience engagement, and cultural resonance.
- Dimensions & Packaging
- This project attracted more than 70,000 fans.
- Tags
- Aranya Xiami Music and Arts Festival, key visual design for Tmall Heybox, visual expression of Home for Music Fans, theme exhibition areas with multisensory immersive experience, interactive live stream
- Production Technology
- The Home for Music Fans employed sustainable, renewable materials with low environmental impact, aiming to create a comfortable venue full of seaside charm for fans to enjoy music. The lightweight steel frame, combined with premium materials and exquisite craftsmanship, ensured safety and durability. Additionally, nontoxic wall paints and curtain fabrics that contain low volatile organic compounds were utilized, contributing to a fresh and safe environment.
- Design Challenge
- The challenge was achieving a unity of the brand and the festival. This project subtly married the brand characteristics with the festival culture. The posters echoed the key visual of the festival through visual elements like colors and shapes. The offline stage and the Home for Music Fans were differentiated, with the former for quick experience while the latter for slow consumption. Its combination with the live stream studio provided a seamless experience across online and offline settings.
- Research
- 2024 Aranya Xiami Music and Arts Festival attracted numerous young audiences valuing fashion and quality, aligning closely with the target consumer of Tmall Heybox. The project, taking the festival as the medium, integrated the brand into a cultural landmark, with the Home for Music Fans introducing five major brands for traffic sharing, resulting in great promotional effects both online and offline. It built a marketing loop of product experience, emotional resonance and social sharing.
- Inspiration
- The iconic cube of Tmall Heybox was transformed into a searchlight. Vivid colors against a black background mimicked a seaside sunset. Geometric blocks and audio waveform brought to mind rhythmic music, and reflections helped create a seaside scenario. The Home for Music Fans, inspired by the Aranya Church, featured a top angle symbolizing upward growth. It extended along the coastline, with exhibition areas corresponding to life moments, echoing the slogan of life is about living a few moments.
- Project Duration
- The project was implemented in Aranya from August 30, 2024, to September 1, 2024.
- Operation Flow
- Offline theme exhibition areas with multisensory immersive experience enabled audiences to experience the products of certain brands and participate in music related games through interactive installations.
Thanks to full process interactive live stream, audiences could virtually tour exhibition areas, watch new product launches, and appreciate performances. This broke the physical limitations of traditional offline activities, ensuring real time online interaction between brands and audiences.
