La Boutique Jzn Nhazi Ime Ụlọ Ahịa Achịcha by Millton Yu

La Boutique Jzn Nhazi Ime Ụlọ Ahịa Achịcha by Millton Yu is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

BronzIme Ụlọ· 2021

La Boutique Jzn Nhazi Ime Ụlọ Ahịa Achịcha

by Millton Yu

Client: M. INTERIOR DESIGN Co., LTD

Ihe Nrite A' Design Award nke Bronz Winner in Ime Ụlọ Category

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The Design

About La Boutique Jzn Nhazi Ime Ụlọ Ahịa Achịcha

Akwụkwọ Ederede: La Boutique Jzn bụ nhazi ime ụlọ ahịa achịcha dị na Taipei, Taiwan, nke rụchara n'Ọnwa Juno afọ 2019. Ohere dị mita kwenrị 68 na-egosipụta ahịa achịcha gbara narị afọ n'ụzọ ọgbara ọhụrụ. Ọla edo na-acha ododo dị nro dochie agba uhie ọdịnala nke emume mmemme, na-enye ụlọ ahịa ahụ àgwà dị nro na jụụ. Ụdị square na sekụlụ na-arụ ọrụ dịka akara ahịa ma na-apụta na akpụkpọ windo Chinese e ji ntụ gridi mee, ọdịdị ụ̀gbọ elu, ọnụ ọnụ ka a gbagoro nke countà, ọnụ ụzọ igbe rattan a kpara akpa, azụ oche, na ahịrị ígwè e tinyere n'ala.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

La Boutique Jzn Nhazi Ime Ụlọ Ahịa Achịcha meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na La Boutique Jzn Nhazi Ime Ụlọ Ahịa Achịcha ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. La Boutique Jzn Nhazi Ime Ụlọ Ahịa Achịcha na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a leading brand in the upscale HAN PASTRY market, JZN and its design team for the new store are committed to creating a unique EXPERIENCE STORE to incorporate the warmth of the century-old pastry business with modern spatial aesthetics. It sets a high standard to be in line with the image of five-star hotels and international fashion brands to welcome tourists from all over the world.
Dimensions & Packaging: The project is 68 square meter.
Tags: Commercial, Shop, Interior Design, Space, Food
Production Technology: To differ from traditional pastry store, the designers carefully choose their use of color tone, interior construction material, and take on space planning. Rouge color, widely used in traditional wedding ceremonies, as well as the festival, is replaced by matte-gold-pink color to form a highly impressive soft color tone in the space. The choice of design helps the brand get rid of the old-fashioned image and become vibrant and young instead. Through marketing strategy, it expands the customer base and invigorates this century pastry brand simultaneously.
Design Challenge: The design team takes the design challenge to re-present a sense of elegance inherited from the traditional pastry brand while balancing between tradition and contemporary. The focus on the representation of traditional elements keeps the Brand Legacy. While shaping the space through the eyes of contemporary, and incorporating chic elements to re-present tradition, the boutique pastry store brings out the recurrence of the sense of joy and happiness of old time.
Research: The shapes of square and circle are the brand symbol. While the word for square in Chinese means scope and standard, the word for circle in Chinese means Harmony. The symbols of square and circle are used as the visual image in the Chinese boutique pastry store, including the pattern of Chinese gridded window, the shape of the ceiling, the arc angle desktop, woven rattan door of the cabinet, woven rattan chair back as well as the pattern of metal wire embedded on the floor.
Inspiration: While walking into the matte-gold-pink visual delight, embraced by the chic and elegant atmosphere from inside and outside the Chinese gridded window, one can surely feel a sense of joy and happiness in the space.
Project Duration: The project finished in November 2019 in Taipei, Taiwan.
Operation Flow: When a pastry store is presented with spatial aesthetics and exquisiteness to showcase boutique pastries in high-quality packaging, this design project provides an answer to the boutique marketing strategy for traditional classic pastry business. It sets up a high standard in the quest for brand innovation.
Team Members: Designer: Millton Yu
Image Credits: Image #1-5: Photographer Alvic Han, La Boutique Jzn, 2019.