Dodoshine Njirimara Ọrụ by Xu Chen and Rong Zhang

Dodoshine Njirimara Ọrụ by Xu Chen and Rong Zhang is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2021

Dodoshine Njirimara Ọrụ

by Xu Chen and Rong Zhang

Client: Dodoshine

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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The Design

About Dodoshine Njirimara Ọrụ

Dodoshine bụ njirimara ahịa e mepụtara maka akara ngwa eji teknụzụ ịgbanwe ihe site na ìhè ultraviolet. Aha ahụ na-ekwu banyere omume ndị Chinese nke ịdọba ihe n'anwụ iji gbuo nje, omume nke jikọtara ma na ndụ ahụike ma na teknụzụ ultraviolet. Ederede logo ahụ dabere na ụdị mkpụrụedemede sans serif siri ike, gbakwụnyere nkọwa serif nke ụdị a na-ejikarị eme ihe n'ụlọ ọrụ ejiji. Njikọta a na-enye akara ahụ onyinyo dị ka anwụ na-acha na nke nwere ntakịrị ejiji. Enwere ike ibi logo ahụ n'elu ngwaahịa yana akwụkwọ mgbasa ozi na obere nha nke 34 site na 10 milimita.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Dodoshine Njirimara Ọrụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Dodoshine Njirimara Ọrụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Dodoshine Njirimara Ọrụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
Dimensions & Packaging: It can be print on the minimal size at 34mm x 10mm.
Tags: logo, shine, logotype, typeface, font
Production Technology: It can be print on the product or marketing material.
Design Challenge: The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
Research: The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
Inspiration: Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
Project Duration: The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
Operation Flow: People can see and read it. And then they can understand the meaning of the logo.
Team Members: Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu