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Zhenshiming Mkpuchi Anya by Bo Yang

Zhenshiming Mkpuchi Anya by Bo Yang is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.


BronzNgwungwu· 2021

Zhenshiming Mkpuchi Anya

by Bo Yang

Client: Beijing Bofly Design Co.,Ltd

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

Colors

The Design

About Zhenshiming Mkpuchi Anya

Nke a bụ ngwaahịa mkpuchi anya. Mkpụrụ edemede E ukwu bụ ụdị chaatị ịhụ anya nke ndị China a na-ahụkarị, nke ndị ahịa maara nke ọma. A gbanwere mkpụrụ edemede E ka ọ bụrụ ihu ọchị, ma jiri otu akara see ụdị okwu Bekee "eye". Ngwaahịa abụọ ahụ na-emepụta ọrụ anya a na-ahụ anya zuru ezu ma na-adịkwa iche iche. Mgbe emepechara igbe ahụ, a na-egosi chaatị anya zuru ezu n'akụkụ ya, nke ndị ahịa maara ma nwere ike iji nwalee anya n'ụzọ dị mfe. Nke a na-eme ka ngwaahịa ahụ na-adọrọ mmasị karịa.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Zhenshiming Mkpuchi Anya meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Zhenshiming Mkpuchi Anya ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Zhenshiming Mkpuchi Anya na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a product of eye mask. The capital letter E is a common form of Chinese visual acuity chart, and consumers are familiar with it. The letter E is transformed into a smiling face, and the shape of English word “eye” is outlined with a stroke. The two products form a complete visual work and exist separately. A complete visual chart is showed on the side after the box is opened, which is familiar to consumers and could be used to test vision simply. This makes the products more interesting.The word “eye” in the “eye mask” is designed into a owl’s face. The red "eye" represents youth and vitality, and the blue ones represents maturity and steadiness.
Dimensions & Packaging
135mm×105mm×28mm
Tags
Interesting,Concise,
Production Technology
The material is white cardboard
Design Challenge
The connection of lines in two product pictures in the printing process. And harmonious cooperation between product box cover and inner box.
Inspiration
The function of the product is to protect eyes and relieve eye fatigue.Young women are the main consumers. According to the consumer groups, the series packaging is divided into youth type and adult type, which are expressed in simple and interesting visual form. The capital letter E is a common form of Chinese visual acuity chart, and consumers are familiar with it. Using “E” as the main visual elements not only echoes the product characteristics but also increases the interest.
Project Duration
The project started in October 2020 in Beijing and finished in November 2020 in Beijing
Operation Flow
This is a product of eye mask. The function of the product is to protect eyes and relieve eye fatigue, and bring a healthy and comfortable experience. A complete visual chart is showed on the side after the box is opened, which is familiar to consumers and could be used to test vision simply. This makes the products more interesting.

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