Platinum Ngwungwu · 2021
Pepsi Chinas People Daily New Media Mkpọ Ihe Ọṅụṅụ
by PepsiCo Design and Innovation
- Ihe Nrite A' Design Award nke Platinum 2021 in Ngwungwu
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 442,372
- Verification code 6A1390DC4A · Verify this award
Colors
About Pepsi Chinas People Daily New Media Mkpọ Ihe Ọṅụṅụ
Everyday Heroes bụ usoro atụmatụ mkpọ ihe ọṅụṅụ ncheta e mepụtara maka Pepsi na mmekorita ya na ngalaba New Media nke akwụkwọ akụkọ People's Daily nke China. Mkpọ ndị a na-asọpụrụ ndị ọrụ ahụike, ndị ọrụ, ndị ọrụ afọ ofufo na ndị na-ebuga ngwaahịa bụ ndị jeere obodo ha ozi n'ihu ihu n'oge ọrịa COVID-19. Atụmatụ ọ bụla na-asọpụrụ ọgbọ ọhụrụ nke ndị dike kwa ụbọchị ma na-egosipụta ekele maka ntinye aka ha kwa ụbọchị. Mkpuchi ngwaahịa a na-agbanwe ihe njide ihe ọṅụṅụ a maara nke ọma ka ọ bụrụ ozi ọha na eze dị mfe nke ekele na nkwanye ùgwù a na-ekerịta.
About the Ihe Nrite A' Design Award nke Platinum
Pepsi Chinas People Daily New Media Mkpọ Ihe Ọṅụṅụ meriri A' Design Award nke Platinum, nnabata dị oke ugwu e nyere design ndị bụ n'ezie pụrụ iche, mara mma ma dị ebube. Ndị meriri na Platinum bụ ihe ịtụnanya nke imepụta, ihe akaebe nke oke ntụgharị uche imepụta ihe, ma na-egosi ikike ọrụ na ọgụgụ isi na-enweghị ntụnyere nke ndị designer ha. A na-atụ anya na design ndị a ga-abụ ọrụ kacha mara amara nke na-akọwa ịma mma nke oge, na-enye aka na ọdịmma obodo ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Pepsi Chinas People Daily New Media Mkpọ Ihe Ọṅụṅụ na-egosi ọkwa ịdị mma karịrị oke ma n'enweghị obi abụọ na-eme ka ụwa bụrụ ebe ka mma site na àgwà ya bara uru na dị oke ọnụ ahịa. Pepsi Chinas People Daily New Media Mkpọ Ihe Ọṅụṅụ bụ ọrụ meriri A' Design Award nke Platinum nke na-akpali ọchịchọ, na-akpali, na-eme ka obi ụtọ jupụta ma na-akpali oke ọṅụ.
Press Kit
- Unique Properties
- Pepsi joined hands with Chinas Peoples Daily New Media to introduce and celebrate a new generation of heroes, the global collective of medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of this pandemic every single day. As an homage to them, we launched the Everyday Heroes campaign, a meaningful tribute expressed through commemorative can designs.
- Tags
- Packaging, Beverage
- Inspiration
- COVID-19 has changed the world forever, and altered lives across the globe. Everyone has been affected, but we have also witnessed bold bravery and incredible acts of kindness. At Pepsi, we have been moved by the courageous people showing up, day after day, for their communities. Their spirit of love is deeply inspiring. We wanted to create something that honored them and expressed our sincere gratitude for their contributions.
