Platinum Ngwungwu · 2023
Guo Cui Wu Du Chinese Baijiu
by Xiongbo Deng
- Ihe Nrite A' Design Award nke Platinum 2023 in Ngwungwu
- CLIENT: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.
- Estimated Number of Design Views: 7,463,222
- Verification code 509171027F · Verify this award
Colors
About Guo Cui Wu Du Chinese Baijiu
Ngwaahịa mmụọ ọcha a, aha ya bụ Guocui Wudu, sitere na mpaghara Henan, China. A na-esi n'ihe ọgwụ ọdịnala ndị China mee mmanya a na-amịnye ma sie ya. N'ahịa, ngwaahịa asọmpi ma ọ bụ karịa nwere ụfọdụ dregs fọdụrụ n'oge usoro ịme biya. N'ụzọ dị iche, isi ahịa ahịa nke ngwaahịa a bụ na site n'ọtụtụ usoro, ịdị ọcha nke mmanya na-eme ka ọ bụrụ ọnọdụ adịghị ọcha na-adịghị ọcha, nke na-enye ndị na-azụ ahịa mmetụta nchebe siri ike. Ya mere, ndị na-emepụta kpebisiri ike " ịdị ọcha" dị ka isi okwu nke nhazi ngwugwu iji gosipụta njirimara kachasị.
About the Ihe Nrite A' Design Award nke Platinum
Guo Cui Wu Du Chinese Baijiu meriri A' Design Award nke Platinum, nnabata dị oke ugwu e nyere design ndị bụ n'ezie pụrụ iche, mara mma ma dị ebube. Ndị meriri na Platinum bụ ihe ịtụnanya nke imepụta, ihe akaebe nke oke ntụgharị uche imepụta ihe, ma na-egosi ikike ọrụ na ọgụgụ isi na-enweghị ntụnyere nke ndị designer ha. A na-atụ anya na design ndị a ga-abụ ọrụ kacha mara amara nke na-akọwa ịma mma nke oge, na-enye aka na ọdịmma obodo ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Guo Cui Wu Du Chinese Baijiu na-egosi ọkwa ịdị mma karịrị oke ma n'enweghị obi abụọ na-eme ka ụwa bụrụ ebe ka mma site na àgwà ya bara uru na dị oke ọnụ ahịa. Guo Cui Wu Du Chinese Baijiu bụ ọrụ meriri A' Design Award nke Platinum nke na-akpali ọchịchọ, na-akpali, na-eme ka obi ụtọ jupụta ma na-akpali oke ọṅụ.
Press Kit
- Unique Properties
- This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security.
- Dimensions & Packaging
- Width：130mm x Depth:120mm x Height：300mm
- Tags
- Chinese Baijiu, Oriental Aesthetics, Packing design, Illustration
- Production Technology
- To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap.
- Design Challenge
- The most difficult point is that designer hope to keep the simplicity and transparency of the bottle as much as possible. Finally, designer creatively put the product name and other information on the bottle cap.
- Research
- Designer find that Chinese Baijiu is criticized for its design, which is very rustic and backward. At the same time, traditional Chinese medicine also suffered the same treatment, so when designer
were asked to do packaging design for such a Baijiu with both factors, designer hoped to break people's inherent cognition of these two factors and let people enjoy a different Oriental beauty. - Inspiration
- Ancient oriental philosophy and aesthetics.And some Chinese martial arts novels have brought us inspiration.Designer will find that the final appearance confirms what designer said.
- Project Duration
- The project started in June 2018 in ShenZhen and finished in August 2020 in ShenZhen.
- Operation Flow
- First create a good concept, then draw the drawings, select the best scheme, and then design and make. After the design scheme is established, it is proofing. The proofing link has gone through three times, and finally runs in to produce high-quality products.
- Image Credits
- Illustrator:Xiongbo Deng
