Essence Ọdụdụ Ntị by Masoud Serati Nouri

Essence Ọdụdụ Ntị by Masoud Serati Nouri is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Ọla Ịchọ Mma Competition Category.

BronzỌla Ịchọ Mma· 2022

Essence Ọdụdụ Ntị

by Masoud Serati Nouri

Client: Gemod’art

Ihe Nrite A' Design Award nke Bronz Winner in Ọla Ịchọ Mma Category

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The Design

About Essence Ọdụdụ Ntị

Essence bụ ọdụdụ ntị nke sitere na mmekọrịta mmadụ na ibe ya tupu ọrịa coronavirus na mgbe ọ gasịrị kpali ya. Ụdị izizi ya dị okirikiri, na ahịrị ndị na-agafe n'elu ya wee gafee ibe ha. Ahịrị ndị a na-ekechi pearl ọcha nke ezoro ezo, nke na-anọchite anya isi ihe nke ndụ. Ahịrị ndị ahụ na-emesị kwụsị na obere pearl nwere agba gbara ọchịchịrị dị iche iche, nke na-ezo aka na ndịpụ mmadụ na ibe ha n'obodo. Ihe ndaba dị iche adaba n'okpuru okirikiri ahụ, nke dị ogologo 20mm. E ji sọftụwia mepụta atụmatụ a, e jikwa 3D printing na direct casting mepụta ya, ebe e ji aka dobe pearl ndị ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Essence Ọdụdụ Ntị meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Essence Ọdụdụ Ntị ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Essence Ọdụdụ Ntị na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The spherical shape of the design inherently has the power to attract the viewer, in which the movement and intersection of the lines on it creates a stronger connection, which his relationship is strengthened by the presence of a semi-hidden pearl and small visible pearls with a contrasting color and a pendant separated from the design.
Dimensions & Packaging: The general shape of this design can be made in any size and of course in a size that the earrings do not bother the user, and also the length of the pendant is 20 mm and the length of 10 prongs for small pearls are 5 mm.
Tags: corona virus, earrings, life, human connections, social distancing
Production Technology: This design’s modeling was done using the Matrix software, which 3D printing technology was sued to make it in the first stage, and then direct casting. In the final stage, pearls are placed manually.
Design Challenge: The main challenge and goal of this project was to create an everlasting work with the concept and view that is correct and consistent with its time, which shows the situations and relationships of human life in the period of the outbreak of Corona virus, which years later will be mentioned.
Research: The designer's involvement and influence from the corona outbreak, as well as the influence from the circumstances of the people and the unprecedented number of incidents and casualties, led to the fact that among all the related incidents and issues of human social communication and comparing it with before and after the Corona virus outbreak, lead to creation of this idea and work.
Inspiration: The life before and after the outbreak of the Corona virus as the world's main topic has been the inspiration of this work.Before the Corona virus all the people were communicating with each other while after that connection between people was weakened and the social distance between them occurred where even the essence of human life beings was broken, leadingly everyone sank into their own.
Project Duration: The ideation of the design and it's design started at the fastest possible time in early April 2021 and on May 10,2021,it was completed in Iran and the city of Tabriz.
Operation Flow: The continuity of the lines of the work from the pendant to the movement on the spherical surface and enclosing the white pearl as a precious gem of life and finally stopping the lines when turning them into small pearls with dark and contrasting color, delivers the idea and purpose of the design to the audience.
Image Credits: Image #1:Illustrator, Pouya Hosseinzadeh, Render, 2021
Image #2:Illustrator, Pouya Hosseinzadeh, Render, 2021
Image #3:Illustrator, Pouya Hosseinzadeh, Render, 2021
Image #4:Illustrator, Pouya Hosseinzadeh, Render, 2021
Image #5:Illustrator, Pouya Hosseinzadeh, Render, 2021