Fragrance Gallery Primary Function: Nhazi Ime Ụlọ Ahịa by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ime Ụlọ na Ngosipụta Competition Category.
ỌlaọchaIme Ụlọ· 2022
Fragrance Gallery Primary Function: Nhazi Ime Ụlọ Ahịa
Client: SODA Architects
Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ime Ụlọ Category
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The Design
About Fragrance Gallery Primary Function: Nhazi Ime Ụlọ Ahịa
Ihe Ngosi Ọma Isenshịnti bụ ime ụlọ ahịa maka ụdị mmanụ isi ụtọ dị na Beijing, nke gbara mita square 314. E doziri oghere ahụ dị ka ụlọ ngosi nka kama ị bụ ụlọ ahịa nkịtị. E wuru ọnụ ụzọ mbata site na ihe ruru karama mmanụ isi ụtọ 5,000 e mekwara ka ọ dabara ọzọ, na-akpụ ihe owuwu mgbasa ozi nke na-agbanwe agba ehihie na abalị. N'ọnụ ụlọ isi, elu nke gbagọrọ agbagọ nke dị mita 20 ogologo na-eburu foto dijitalụ nke ụdịdị mmanụ isi ụtọ na ozi banyere akụkọ ihe mere eme na akụrụngwa mbụ. Imewe a jikọtara ihe ọ na-ahụ anya, ụda, isi na ihe mmekọrịta ọnụ, ma na-eduzi ndị ọbịa na njegharị nke onwe ha.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaọcha
Fragrance Gallery Primary Function: Nhazi Ime Ụlọ Ahịa meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Fragrance Gallery Primary Function: Nhazi Ime Ụlọ Ahịa ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Fragrance Gallery Primary Function: Nhazi Ime Ụlọ Ahịa bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
- Dimensions & Packaging
- 314 Square Meters
- Tags
- Media space, Media integrated store, Digital installation, Fragrance gallery
- Production Technology
- The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
- Design Challenge
- How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.
The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share
The final showroom meets the above requirements and at the same time achieves a promising communication result. - Research
- We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
- Inspiration
- This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision. - Project Duration
- The project started in August 2019 and finished in October 2020 in Beijing.
- Operation Flow
- The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.
The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials. - Team Members
- Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei - Image Credits
- Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui
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