Ọlaedo Mmụta · 2022
Science is O2 Akwụkwọ Ọgụgụ Ụlọ Akwụkwọ
by Jaehun Kim
- Ihe Nrite A' Design Award nke Ọlaedo 2022 in Mmụta
- CLIENT: Visang
- Estimated Number of Design Views: 110,470
- Verification code 45FC1906D7 · Verify this award
Colors
About Science is O2 Akwụkwọ Ọgụgụ Ụlọ Akwụkwọ
Science is O2 bụ usoro akwụkwọ ọgụgụ sayensị nke ụlọ akwụkwọ maka ụmụ akwụkwọ praịmarị, sekọndrị dị ala na sekọndrị dị elu. Mkpuchi ọ bụla nwere koodu QR yiri mkpịsị ugodi nke na-ejikọta na ozi akwụkwọ ọgụgụ, mkpọsa na vidiyo sayensị. E tinyekwara koodu QR ndị ọzọ n'akụkụ isi ihe ndị dị n'ime akwụkwọ ndị ahụ, na-enye ohere ịbanye na vidiyo nnwale na ajụjụ ndị ọzọ. Mkpuchi matte, eserese epoxy na njedebe na-egbuke egbuke na-emepụta mmetụta doro anya nke yiri akụkụ atọ. A gbara nkuku ya ndị gburugburu ka o wee dị mfe iji ya n'enweghị nsogbu, njikọ dijitali ndị ahụ na-agbatịkwa mmụta gafere peeji e biri ebi.
About the Ihe Nrite A' Design Award nke Ọlaedo
Science is O2 Akwụkwọ Ọgụgụ Ụlọ Akwụkwọ meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Science is O2 Akwụkwọ Ọgụgụ Ụlọ Akwụkwọ ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Science is O2 Akwụkwọ Ọgụgụ Ụlọ Akwụkwọ na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.
Press Kit
- Unique Properties
- O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
- Dimensions & Packaging
- Elementary school textbook 220 x 300
Middle school, high school, advanced textbooks 210 x 297.
Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity.
Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes. - Tags
- workbook, science, O2, QR Code
- Production Technology
- O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
- Design Challenge
- Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
- Research
- COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment.
Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.”
To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials. - Inspiration
- QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
- Project Duration
- Launched in Korea in September 2021
- Operation Flow
- Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
- Image Credits
- Visang Creative Design Lab, 20121
