24 Solar Terms Ọrụ Bụ Isi: Foto Ngosi Ngwa Ekwentị by Baidu Meux

24 Solar Terms Ọrụ Bụ Isi: Foto Ngosi Ngwa Ekwentị by Baidu Meux is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Teknụzụ Mkpanaka, Ngwa na Sọftụwia Competition Category.

IgweMkpanaka· 2022

24 Solar Terms Ọrụ Bụ Isi: Foto Ngosi Ngwa Ekwentị

by Baidu Meux

Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

Ihe Nrite A' Design Award nke Igwe Winner in Mkpanaka Category

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View at A' Design Award Press Release Award Badge

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The Design

About 24 Solar Terms Ọrụ Bụ Isi: Foto Ngosi Ngwa Ekwentị

Ederede Akwụkwọ: Oge Anyanwụ 24 bụ ụyọkọ ihe osise dị ndụ e mepụtara maka ngwa ọchụchọ ekwentị. Oge Anyanwụ 24 na-ekewa afọ ka ọ bụrụ oge dị ka otu ogologo, ma na-eduzi ọrụ ugbo na ndụ kwa ụbọchị na China ruo ọtụtụ narị afọ. Ihe osise ndị a ji usoro na agba ndị ọdịnala Chinese eji ese eserese gosi oge afọ, okpomọkụ, ihu igwe, na ndụ okike. Ndị ọrụ na-eru na peeji ndị a site n'ịchọ aha oge anyanwụ ma ọ bụ okwu isi metụtara ya. Otu ngalaba a kpakọtara na ala peeji ọ bụla na-ejikọ na vidiyo, akụkọ, na ihe ndetu ensaịklopedịa. Ihe osise a na-adabara nha ihuenyo ekwentị niile.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

24 Solar Terms Ọrụ Bụ Isi: Foto Ngosi Ngwa Ekwentị meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na 24 Solar Terms Ọrụ Bụ Isi: Foto Ngosi Ngwa Ekwentị ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ 24 Solar Terms Ọrụ Bụ Isi: Foto Ngosi Ngwa Ekwentị maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A simple and intuitive way to introduce the historical accumulation of China's 24 solar terms to 600 million monthly active users in a search scenario in the form of traditional Chinese dynamic illustrations, with an aggregation function to quickly browse all knowledge related to the solar terms.
Dimensions & Packaging: Dynamic 24 can be adapted to all sizes of mobile screens and works well
Tags: Baidu App, Traditional 24 Solar Terms, Chinese Non Tangible Cultural Heritage, The Humanistic Aesthetic Delivery
Production Technology: Implementation of technical material. Leveraging the dynamic search result page capability of the Baidu APP product to go live as a dynamic illustration.
Design Challenge: Our experience design is charged with social responsibility, technological advancement, national development and the transmission of humanistic aesthetics, making the culture accessible to all users is a difficult challenge. By digitally representing the twenty four solar terms combined with ancient traditional techniques in vivid and dynamic images in the search results of the Baidu App, we visually show this great intangible cultural heritage to hundreds of millions of search users.
Research: We used many research tools during the project. Industry pr-study, braining and interviews were used to identify features and innovation. For the design we recovered the ancient way of dividing the fests into 4 types: Season, Temp, Weather and Biology, and show the impact on people, animals and changes in nature. While we resorted ancient Chinese colors and painting skills. It allows Baidu users to know Chinese culture while having fun. It is a break from the old boring textual form.
Inspiration: Ancient Chinese scholars divided the solar year into 24 periods of essentially equal length, it guided the agricultural production of the ancient Chinese. Till today, it guides the lives and traditions of Chinese as China's ICH. Baidu is a full content and service App with information and knowledge. We designed with social responsibility, technological progress, national development and the passing of cultural aesthetics. We visually present this great ICH to users by vivid and dynamic images.
Project Duration: October 2021, within the Baidu App side
Operation Flow: The set is already live in the search engine of the Baidu App, where users can search for the name of the festival or keywords to reach the page. With 3 visual upgrades, users are not only able to see the animation effects, but also to quickly flip through all the festival content via the aggregated section at the bottom. Combined with videos, news and information, encyclopedia entries, etc. to provide users with high quality content.
Patents: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
Team Members: Dou Shen, Yujie Shi, Yong Zhang, Si Ren Liu, Yingshan Chen, Xiaolong Che, ShuTing Cheng, Qiang Zhang
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd