Science as an Emotional Trend Ihuenyo Nnabata by Liubov Maximenkova

Science as an Emotional Trend Ihuenyo Nnabata by Liubov Maximenkova is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Teknụzụ Mkpanaka, Ngwa na Sọftụwia Competition Category.

BronzMkpanaka· 2022

Science as an Emotional Trend Ihuenyo Nnabata

by Liubov Maximenkova

Client: Sber

Ihe Nrite A' Design Award nke Bronz Winner in Mkpanaka Category

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The Design

About Science as an Emotional Trend Ihuenyo Nnabata

Sayensị dịka Ọchịchọ Mmetụta Uche bụ usoro ihuenyo nnabata e mepụtara na 2021 maka ngwa mobaịl Sberbank Online. Usoro a bụ maka Afọ Sayensị na Teknụzụ na Russia. Isiokwu atọ ka a gụnyere: N'okpuru Osimiri, Site na Igwe Mmirighe (Microscope), na Netwọk Uche (Neural Network). N'okpuru Osimiri na-egosipụta foto ndị ọkà mmụta anụmanụ mmiri sere. Site na Igwe Mmirighe na-egosi ihe ndị a maara nke ọma ka e ji foto obere na nnukwu (micro na macro fotogr片) depụta ha. Netwọk Uche na-egosi onyonyo ndị ọgụgụ isi mee ka ọ dị (artificial intelligence). Ebumnuche ya bụ ijikọta mmetụta uche na ọmụma ihe.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Science as an Emotional Trend Ihuenyo Nnabata meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Science as an Emotional Trend Ihuenyo Nnabata ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Science as an Emotional Trend Ihuenyo Nnabata na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
Dimensions & Packaging: Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app.
Tags: #Digital Banking, #Personalization, #Emotional Design, #app.
Production Technology: Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
Research: — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.

— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.

— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world.
Inspiration: The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI.
Project Duration: In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
Operation Flow: There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
Team Members: SberBank Online team
Image Credits: Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.