Crcrta Njirimara Ụlọ Ọrụ by Zilong Chen and Chao Yang

Crcrta Njirimara Ụlọ Ọrụ by Zilong Chen and Chao Yang is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2022

Crcrta Njirimara Ụlọ Ọrụ

by Zilong Chen and Chao Yang

Client: Communication University of Zhejiang

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Crcrta Njirimara Ụlọ Ọrụ

Crcrta bụ njirimara ụlọ ọrụ e mere maka Chinese Research Centre for Radio and TV Art, nke bụ ngalaba ọchịchị. Akara ahụ jikọtara eserese na ederede ọnụ. Agwa ndị e ji rụọ ya bụ agwa atọ bụ isi nke igwe onyonyo, ọbara ọbara, akwụkwọ ndụ na blu. Akara igwefoto ka e sitere na ụdị ihe atọ nke geometric mepụta ya. Ihe ụzọ anọ abụọ ahụ na-egosi ihe nzacha (filters) na akwụkwọ e ji arụ ọrụ n'ụlọ ọrụ redio na telivishọn. Delta ahụ na-egosi lens ma ọ bụ ngwa olu (speaker). Mkpụrụ akwụkwọ CRCRTA gafere na eserese ahụ site n'aka ekpe gaa n'aka nri iji gosipụta echiche nke nzikọrịta ozi. Njirimara a enweghị nha e kwụsiri ike, enwere ike ibelata ma ọ bụ mee ka ọ dị ukwuu iji dabara na ụdị mgbasa ozi dị iche iche.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Crcrta Njirimara Ụlọ Ọrụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Crcrta Njirimara Ụlọ Ọrụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Crcrta Njirimara Ụlọ Ọrụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Dimensions & Packaging: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Tags: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Production Technology: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Design Challenge: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Research: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Inspiration: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Project Duration: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Operation Flow: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Team Members: Designer:Chen Zilong and Creative Director:Yang Chao